Interpublic Group

---

Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Vim Black for Men	Vim	Unilever	MullenLowe Lintas	India	Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding	Smarties APAC	Silver, Finalist
From Fear to Honor – Embracing Heat & Sweat with Pride	Dettol	Reckitt	McCann	Indonesia	Diversity & Inclusion	Smarties APAC	Bronze
Little Heroes Big Power	The LEGO Group	KIRKBI	Initiative	China (Mainland)	Audio / Voice / Sonic Branding	Smarties APAC	Silver
FashionUp	Amazon	Amazon	Interactive Avenues	India	Creator / Influencer / Celebrity Marketing	Smarties India	Finalist
Citadel Initiation Program Introduces 1MN Fans to a New Spy Universe	Amazon Prime Video	Amazon	Interactive Avenues	India	Instant Impact / Promotion	Smarties India	Finalist
Vim Black for Men	Vim	Unilever	MullenLowe Lintas	India	Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing	Smarties India	Silver, Bronze, Finalist
In-Play Mobile Ad Technology Delivers Sweet Success for Hershey’s Jolly Rancher Campaign	Jolly Rancher	The Hershey Company	Interactive Avenues	India	Gaming, Gamification & E-Sports	Smarties India	Bronze
#onefortherecord	OnePlus	Oppo	Interactive Avenues	India	Instant Impact / Promotion	Smarties India	Finalist
Power of Proximity	Amazon Fresh	Amazon	Interactive Avenues	India	Omnichannel Marketing	Smarties India	Finalist
Serving the underserved in healthcare with Artificial Intelligence	Bayer	Bayer Group	MullenLowe Lintas	India	Experimental / Innovation Technology	Smarties India	Finalist
Spotify India executes India’s first long-term Twitter trendjacking.	Spotify	Spotify	Interactive Avenues	India	Real Time Marketing	Smarties India	Bronze
From Fear to Honor – Embracing Heat & Sweat with Pride	Dettol	Reckitt	McCann	Indonesia	Diversity & Inclusion, Short or Long Form Video, Brand Purpose / Activism	Smarties Indonesia	Bronze (2), Finalist
Hershey's International Women's Day	Hershey's	The Hershey Company	UM	Thailand	Social Impact Marketing, Diversity & Inclusion, Social Media Marketing	Smarties Philippines	Bronze (3)
Resilient Kids	Opella Healthcare	Sanofi	Wizard	Philippines	Social Impact Marketing, Brand Purpose / Activism	Smarties Philippines	Gold, Bronze
Hershey's International Women's Day	Hershey's	The Hershey Company	UM	Thailand	Diversity & Inclusion, Social Impact Marketing, Social Media Marketing	Smarties Thailand	Silver, Bronze, Finalist
#rootcareforhairloss	Clear	Unilever	MullenLowe	Turkey	Creator / Influencer / Celebrity Marketing	Smarties EMEA	Bronze
Be fearless	Clear	Unilever	MullenLowe	Turkey	Social Impact Marketing, Diversity & Inclusion, Brand Purpose / Activism	Smarties EMEA	Gold, Silver, Bronze
Beautiful in Everyway	Dove	Unilever	MullenLowe	Turkey	Brand Experience, Product and / or Service Launch, Short or Long Form Video	Smarties EMEA	Finalist (3)
Beyond Dreams	Magnum	Unilever	MullenLowe	Turkey	Short or Long Form Video	Smarties EMEA	Bronze
Cream Spray Ultra Degreaser Lemon	Cif	Unilever	MullenLowe	Turkey	Brand Experience, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch	Smarties EMEA	Silver (2), Finalist
F?sssT?k	AXE	Unilever	MullenLowe	Turkey	Audio / Voice / Sonic Branding, Short or Long Form Video	Smarties EMEA	Gold, Silver
Heart Warming Outdoor	Knorr	Unilever	MullenLowe	Turkey	Experimental / Innovation Technology	Smarties EMEA	Finalist
Maximum Hygiene In Kitchen	Domestos	Unilever	MullenLowe	Turkey	Short or Long Form Video	Smarties EMEA	Finalist
AXE Would Suit Him the Best	AXE	Unilever	MullenLowe	Turkey	Instant Impact / Promotion, Data Insights / Contextual Marketing	Smarties EMEA	Finalist (2)
360° ARTE: Holistic Approach to Growth Against the Trend	ARTE	ARTE	UM	Germany	Brand Experience, Cross Digital Media Marketing	Smarties Germany	Bronze (2)
Opt.Ink. Get Inked. Give Life. The organ donation tattoo.	Junge Helden e.V.	Junge Helden e.V.	UM	Germany	Social Impact Marketing, Brand Purpose / Activism	Smarties Germany	Gold, Silver
Spotify takes over TikTok	Spotify	Spotify	UM	Germany	Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Germany	Bronze (2)
#rootcareforhairloss	Clear	Unilever	MullenLowe	Turkey	Product and / or Service Launch, Social Media Marketing	Smarties Turkey	Finalist (2)
AXE Would Suit Him the Best	AXE	Unilever	MullenLowe	Turkey	Data Insights / Contextual Marketing, Instant Impact / Promotion	Smarties Turkey	Silver (2)
Backpack	Dyson	Dyson	UM	Turkey	Omnichannel Marketing, Contextual and Geo Targeting, Contextual and Geo Targeting	Smarties Turkey	Gold, Silver, Finalist
Be fearless	Clear	Unilever	MullenLowe	Turkey	Social Impact Marketing, Product and / or Service Launch, Diversity & Inclusion	Smarties Turkey	Silver (2), Bronze
Beautiful in Everyway	Dove	Unilever	MullenLowe	Turkey	Short or Long Form Video, Product and / or Service Launch, Brand Experience	Smarties Turkey	Silver, Bronze, Finalist
Beyond Dreams	Magnum	Unilever	MullenLowe	Turkey	Instant Impact / Promotion, Short or Long Form Video	Smarties Turkey	Finalist (2)
Cream Spray Ultra Degreaser Lemon	Cif	Unilever	MullenLowe	Turkey	Product and / or Service Launch	Smarties Turkey	Finalist
F?sssT?k	AXE	Unilever	MullenLowe	Turkey	Creator / Influencer / Celebrity Marketing, Social Media Marketing, Brand Experience, Brand Experience, Short or Long Form Video	Smarties Turkey	Silver (2), Finalist (3)
Heart Warming Outdoor	Knorr	Unilever	MullenLowe	Turkey	Experimental / Innovation Technology, Brand Experience	Smarties Turkey	Bronze, Finalist
Lullabies Spreading Goodness	Bayer	Bayer Group	MullenLowe	Turkey	Social Impact Marketing	Smarties Turkey	Finalist
Maximum Hygiene In Kitchen	Domestos	Unilever	MullenLowe	Turkey	Short or Long Form Video	Smarties Turkey	Finalist
Mother Ai	MediaMarkt	Ceconomy AG	UM	Turkey	Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Social Messaging / Chat Apps / Text Messaging	Smarties Turkey	Silver, Finalist (2)
Tek Ses / One Voice	Gilead Sciences	Gilead Sciences	Weber Shandwick	Turkey	Brand Purpose / Activism, Social Impact Marketing	Smarties Turkey	Finalist (2)
Turkiye Is Bankasi - Connected TV	??bank	??bank	1924	Turkey	Customer Journey Marketing - Lead Generation / CRM	Smarties Turkey	Finalist
Be fearless	Clear	Unilever	MullenLowe	Turkey	Brand Purpose / Activism	Smarties X	Finalist
Chief Island Officer	Yas Island	Miral Asset Management	Initiative	United Arab Emirates	Social / Influencer Commerce	Smarties X	Finalist
Cream Spray Ultra Degreaser Lemon	Cif	Unilever	MullenLowe	Turkey	Creator / Influencer / Celebrity Marketing	Smarties X	Finalist
Harassment Advisory	L'Oréal	L'Oréal	WMcCann	Brazil	Diversity & Inclusion, Personalisation	Smarties X	Finalist (2)
Mother Ai	MediaMarkt	Ceconomy AG	UM	Turkey	Social Messaging / Chat Apps / Text Messaging, Spatial / AR / VR / NFT / Metaverse Tech	Smarties X	Gold, Finalist
Vim Black for Men	Vim	Unilever	MullenLowe Lintas	India	Creator / Influencer / Celebrity Marketing, Social Media Marketing	Smarties X	Bronze, Finalist
Yas Yas Baby	Yas Island	Miral Asset Management	Initiative	United Arab Emirates	Audio / Voice / Sonic Branding, Cross Digital Media Marketing, Instant Impact / Promotion, Short or Long Form Video	Smarties X	Silver (3), Finalist
"Wedding", Super Bowl 57	E*TRADE	Morgan Stanley	MullenLowe	USA	Brand Experience	Smarties North America	Silver
Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated	Cif	Unilever	Matterkind	Argentina	Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)	Smarties Hispanic LATAM	Finalist
Neutrogena Serum Launch	Neutrogena	Kenvue	UM	Argentina	Lanzamiento de Producto/Servicio (Product/Service Launch)	Smarties Hispanic LATAM	Finalist
Maternity Coaching	Kenvue	Kenvue	UM	Argentina	Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)	Smarties Hispanic LATAM	Finalist
Harassment Advisory	L'Oréal	L'Oréal	WMcCann	Brazil	Diversidade & Inclusão (Diversity & Inclusion)	Smarties Brazil	Gold
Your Future In The Stars	LinkedIn	Microsoft	R/GA	Brazil	Experiência de Marca (Brand Experience)	Smarties Brazil	Silver
ExxonMobil: Mobil Super x LPL Activation Mobile Games & e-Sports Marketing, Bronze	Mobil	ExxonMobil	UM	China (Mainland)	Mobile Game / E-sports Marketing	Smarties China	Bronze
Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze	Gucci	Kering	UM	China (Mainland)	Consumer Experience	Smarties China	Bronze
Have a Fierce Tiger Year	WuSu	Carlsberg Group	Initiative	China (Mainland)	Cross Chanel Integration	Smarties China	Silver
Solving Kids-sized World Problems	The LEGO Group	KIRKBI	Initiative	China (Mainland)	Creative Integration	Smarties China	Bronze
We Have a Promise To Schools Until The Last Drop	Domestos	Unilever	MullenLowe	Turkey	Brand Purpose / Activism, Product and / or Service Launch	Smarties EMEA	Finalist (2)
Opt.Ink. Get Inked. Give Life. The organ donation tattoo.	Junge Helden e.V.	Junge Helden e.V.	McCann	Germany	Social Impact Marketing, Brand Purpose / Activism	Smarties Germany	Gold, Silver
We Have a Promise To Schools Until The Last Drop	Domestos	Unilever	MullenLowe	Turkey	Brand Purpose / Activism, Product and / or Service Launch	Smarties Turkey	Bronze, Finalist
We Have a Promise To Schools Until The Last Drop	Domestos	Unilever	MullenLowe	Turkey	Sustainability, Product and / or Service Launch	Smarties X	Finalist (2)
Clear Scalpceuticals & Scalp Pro TikTok Campaign	Clear	Unilever	MullenLowe	Turkey	Social / Influencer Commerce	Smarties EMEA	Finalist
Sing my Recipe	Knorr	Unilever	GGH MullenLowe	Germany	Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding	Smarties Germany	Gold (2), Silver, Finalist
Clear Scalpceuticals & Scalp Pro TikTok Campaign	Clear	Unilever	MullenLowe	Turkey	Social / Influencer Commerce	Smarties X	Finalist
Barbie Shoppable Media	Mattel	Mattel	UM	South Africa	Real Time Marketing	Smarties South Africa	Finalist
Chief Island Officer	Yas Island	Miral Asset Management	Momentum	United Arab Emirates	Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing	Smarties MENA	Gold (2), Bronze, Finalist (3)
e& universe - the 1st Telco Brand in Metaverse in MENA	etisalat by e&	etisalat by e&	Initiative	United Arab Emirates	Metaverse	Smarties MENA	Bronze
Order Ahead	McDonald's	McDonald's	UM	United Arab Emirates	Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting	Smarties MENA	Silver (2), Bronze, Finalist (2)
Rani // MENA // Digital Turbine	Rani	Aujan Group	UM	Turkey	Customer Experience (CX)	Smarties MENA	Finalist
Yas Yas Baby	Yas Island	Miral Asset Management	Momentum	United Arab Emirates	Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video	Smarties MENA	Gold (2), Silver, Bronze
Chatbots, dynamic creatives, and media innovation	Jawwy	STC Group	UM	Saudi Arabia	Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights	Smarties MENA	Gold, Silver, Finalist (2)
Chief Island Officer	Yas Island	Miral Asset Management	Initiative	United Arab Emirates	Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing	Smarties MENA	Gold (2), Bronze, Finalist (3)
Your partner for a healthy and protected Hajj.	Dettol	Reckitt	UM	United Arab Emirates	Product / Service Launch	Smarties MENA	Finalist
Beat the Heat and feel the Zing.	Dettol	Reckitt	UM	United Arab Emirates	Cross Platform - Digital Only	Smarties MENA	Finalist
Empowering Saudi Youth to Harness their Self-Expression.	Durex	Reckitt	UM	United Arab Emirates	Partnerships Marketing	Smarties MENA	Gold
Easy Insurance - Insurance Made Simpler	etisalat by e&	etisalat by e&	Initiative	United Arab Emirates	Lead Generation	Smarties MENA	Finalist
GoWell - Keep getting better	etisalat by e&	etisalat by e&	Initiative	United Arab Emirates	Brand Purpose/Activism	Smarties MENA	Silver
Hijacking the 2022 World Cup	stc	STC Group	UM	Kuwait	Audio / Voice / Sonic Branding , Small Business / Big Impact	Smarties MENA	Bronze (2)
How a showstopping sale transformed RAKBANK’s fortunes	RAKBANK	RAKBANK	UM	United Arab Emirates	Brand Experience, Small Business / Big Impact	Smarties MENA	Finalist (2)
How Men Increased L’Oréal’s Sales During A Crisis	L'Oréal	L'Oréal	UM	United Arab Emirates	Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing	Smarties MENA	Silver (2), Finalist
Jack Ryan Season 3 - Innovation With Connected TV Advertising	Amazon Prime Video	Amazon	Initiative	United Arab Emirates	Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology	Smarties MENA	Silver, Bronze, Finalist (2)
Kickstarting a mass customer migration	McDonald's	McDonald's	UM	Saudi Arabia	Cross Platform - Digital Only, Data Insights, Small Business / Big Impact	Smarties MENA	Silver, Finalist (2)
Leading a Manga revolution in KSA	Manga Arabia	SRMG	UM	Saudi Arabia	Product / Service Launch, Cross Platform - Digital Only	Smarties MENA	Gold, Finalist
LEGO	LEGO	KIRKBI	Initiative	United Arab Emirates	Diversity & Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience	Smarties MENA	Silver (2), Bronze (2), Finalist
Order Ahead	McDonald's	McDonald's	UM	United Arab Emirates	Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting	Smarties MENA	Silver (2), Bronze, Finalist (2)
Jack Ryan	Amazon Prime Video	Amazon	Initiative	United Arab Emirates	Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience	Smarties MENA	Bronze (2), Finalist
Silverpush's recipe to unmelting success for the new Halloumi Sandwich launch	Subway	Subway	Magna	United Arab Emirates	Creator / Influencer Marketing	Smarties MENA	Finalist
User acquisition campaign yields staggering app usage, retention and transaction rates	stc pay	STC Group	UM	United Arab Emirates	Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing	Smarties MENA	Gold, Silver (2)
Strength of 5G in the deepest parts of Saudi Arabia	stc	STC Group	UM	Saudi Arabia	XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience	Smarties MENA	Gold, Silver, Bronze
Taking the gaming world by storm!	stc play	STC Group	UM	Saudi Arabia	Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports	Smarties MENA	Gold, Silver, Bronze
Yas Yas Baby	Yas Island	Miral Asset Management	Initiative	United Arab Emirates	Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video	Smarties MENA	Gold (2), Silver, Bronze