Presenting The Smarties APAC 2015 Shortlist
Brand Awareness
Hindustan Unilever and PHD India
Kan Khajura Tesan
MediaCom / Volkswagen and MediaCom
Launching New Energy Vehicles through Innovative Mobile
Sunlight, Unilever and Mindshare Sri Lanka
Sunlight lights up the nation
Product / Services Launch
- Luxottica / OPSM and Saatchi & Saatchi Sydney
Penny The Pirate - KFC and Mindshare China
KFC – One Man Versus the World Cup - Samsung | Leo Burnett and M&T Vietnam
Watch it with an S6
Promotion
- Colgate Palmolive (India) Ltd and Red Fuse Communications2044
Spreading a million smiles with a mobile - Virgin Mobile Australia and StarcomMediavest Group
Meal For A Meal
Relationship Building/CRM
- Hindustan Unilever and PHD India
Consumer 360 - Hindustan Unilever and PHD India
Kan Khajura Tesan
Lead Generation / Direct Response / Conversion
- Singapore Red Cross and MRM/McCann
The Red Cross Connection - Bru Coffee and Brandtone
Bru Coffee - “360° - 365 days” always-on engagement
Cross Media / Cross Mobile Integration
- Visa and OMD China
Visa Rental Bike - FrieslandCampina Vietnam/ Dutch Lady RTDM and Leo Burnett/ M&T Vietnam
THE FLYING FARM - Cornetto, Unilever and Mindshare Malaysia
Ice Scream, You Scream: Ghostly campaign “haunts” consumers
Marketing within a Mobile Gaming Environment
- L'Oréal Paris and Mindshare China
L'Oréal Paris Men Expert Teams Up With Hydra Power Boy
Messaging
- Colgate Palmolive (India) Ltd and Red Fuse Communications
Spreading a million smiles with a mobile - Viso, Unilever Vietnam and MindShare Vietnam
Lifting Up Underprivileged Students through Innovative SMS Solution
Mobile App
- Luxottica / OPSM and Saatchi & Saatchi Sydney
Penny The Pirate - Network Seven and MNET MOBILE
The Big Adventure - AMP Capital and MNET MOBILE
My Macquarie
Mobile Website
- Samsung and Leo Burnett/ M&T Vietnam
Watch it with an S6 - Shakey's Philippines and Mobext Philippines
Shakey's Mobile Site - Unilever/Wall's and Mindshare Indonesia and Arcade Indonesia
Wall's brings the taste of joy through the power of smiling
Innovation
- Samsung | Leo Burnett and M&T Vietnam
Watch it with an S6 - McDowell's No.1 Whiskey and Mindshare
TV Makes friendship with mobile - McDowell's No.1 Whiskey - Unilever / Lifebuoy and InMobi PTE Ltd and Mindshare Indonesia
Lifebuoy Flood
Location Based
- Queensland Fire and Emergency Services and MNET MOBILE
INCSnap (Incident Snap) - Nike and Mindshare China
Nike AQI: Saving Runners from Death by Pollution - Visa and OMD China
Visa Rental Bike
Mobile Payments
- Virgin Mobile Australia and StarcomMediavest Group
Meal For A Meal
Best Brand Experience in Mobile Rich Media
- Luxottica / OPSM and Saatchi & Saatchi Sydney
Penny The Pirate - Samsung and Leo Burnett/ M&T Vietnam
Watch it with an S6 - Lion / Steinlager and InMobi PTE Ltd & Zenith OptiMedia, Fairfax NZ
Steinlager Pure Deep Dive - Unilever Lux and Google
Lux Sakura Dream
Most Engaging Mobile Creative
- FrieslandCampina Vietnam/ Dutch Lady RTDM and Leo Burnett/ M&T Vietnam
THE FLYING FARM - Samsung | Leo Burnett and M&T Vietnam
Watch it with an S6 - Cornetto, Unilever and Mindshare Malaysia
Ice Scream, You Scream: Ghostly campaign “haunts” consumers - Lion / Steinlager and InMobi PTE Ltd & Zenith OptiMedia, Fairfax NZ
Steinlager Pure Deep Dive
Industry Awards
-
Leo Burnett/ M&T Vietnam
Agency of the Year in Mobile -
InMobi
Enabling Technology Company of the Year in Mobile -
Unilever
Marketer of the Year in Mobile -
Samsung - Watch it with an S6
Best in Show -
Tencent
Publisher/Media Company of the Year in Mobile -
Mindshare Asia Pacific
Agency Network of the Year in Mobile