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July 23-25, 2023 | Napa, California

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The State of AI in Marketing and CX

Key findings from senior marketing decision makers at over 100 companies about the application of AI in marketing and customer experience

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A compilation of the results from 50 interviews and a quantitative market research survey of more than 100 CDOs across more than 20 industries.
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About MMA

Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

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Featured Events

MMA CMO & CEO Summit 2023

POSSIBLE - Embrace the Impossible

SMARTIES™ Global Awards Programs

Featured Research

The State of AI in Marketing and CX

Download CDO Perspectives 2022

Mobile Worldcup | Copa Mobile

Mobile Worldcup | Copa Mobile