Waxberg Consulting:  Location Based Services and the Young Adult Market.

A new primary market research report from Waxberg Consulting reveals that Young Adults have a very strong interest in Location Based Services.  The research analyzed these services from the users’ perspective by examining two markets – Young Adults and Young Adult College Students – for Targeted Advertising, College Campus Communications, and Information Services.

Eight retail categories were examined under the Targeted Advertising service and interest levels developed.  Campus Communications Services – administrative, student, and personal safety – were analyzed for college students’ interest levels evaluated against campus size and location.  The fee-base services – Driving Directions, Alerts, and Information – were sized by interest level and price/interest curves were developed.

In addition to providing comprehensive analyses of these markets and services, the report also examined user preferences for 411 Directory Assistance versus Search Engine providers and explored users’ concerns over personal information privacy.

MMA Member Discount
The report, Location Based Services and the Young Adult Market, is available at a 50% discount to MMA Members through August 31, 2006, a 25% discount to MMA members September 1-September 30, 2006, and then a 10% discount to MMA members thereafter.  For details on how to receive this discount, please log on to the members only site, and then click HERE. 

For further information or to purchase a copy of this report, email [email protected] or phone Irwin Waxberg on (732) 233-3615.  Waxberg Consulting, LLC specializes in consumer market and research analysis for the communications and information technology industries.  www.waxbergconsulting.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />