Over the next year, what types of mobile websites will mobile users visit and what kind of content will they access on their mobile phones? What features would make it more likely for a mobile user to visit a website on their mobile phone? How likely would mobile users visit a mobile site that required a paid subscription?
These questions were addressed in the recent SavvyQuest™ omnibus survey sponsored by MMA conducted August 16 to August 20, 2010. Fully, 92% of all U.S. adult consumers surveyed for this study reported having a cell phone. Respondents who owned a cell phone participated in the full study and were asked the following questions regarding their cell phone and usage of certain mobile phone features: