Completing the Customer Journey: The Importance of Location Data in Mapping Online and Offline Consumer Behavior | MMA Global

Since the arrival of mobile phones and smart phones we’ve learned to imagine the potential for connecting a consumer’s location with the products, stores, and services that appeal to them. But location data serves another, more powerful, and ultimately more purposeful role. Companies that use location data to understand and assess the path that consumers take throughout their day can create a very rich profile of how people spend their time.  They can inform their business and marketing strategies, provide messages and promotions that are timely and relevant, and minimize irrelevant marketing efforts.

Key Findings:

The path to a successful data-driven approach

Best approach to your consumers’ journey based on your brand’s objectives

How to bridge the gap between consumers’ online and offline worlds

Which types of location data matter most

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