Martech & CX Council

The Martech & CX Council empowers organizations to harness the potential of Martech & CX while ensuring privacy compliance.

Join this council

The Martech & CX Council empowers organizations to harness the potential of Martech & CX while ensuring privacy compliance.

Our Mission

Drive Awareness: Advocate Martech and CX as growth enablers.
Educate: Share practical knowledge and emerging trends for effective implementation.
Curate Resources: Deliver reports, webinars, and industry surveys to guide Martech and CX maturity.

Through collaboration and insights, the council helps brands stay ahead in an evolving landscape.

Advisory Members

Testimonials

Reports & Playbooks

Winning with DATA: The CXO's Handbook

Winning with DATA: The CXO's Handbook

This MMA India thought paper on data aims to simplify the value impact of data and tech capabilities, provide insight into privacy, investment, and partnerships, and establish a strong value proposition along with specific use-cases that can deliver business outcomes.

Leveraging Consumer Data for Marketing 2022 - MMA EY Initiative

Leveraging Consumer Data for Marketing 2022 - MMA EY Initiative

The second edition of the MMA EY Leveraging Consumer Data For Marketing 2022 report is based on a survey in which over 170 CEOs and CMOs across various sectors participated to understand the trends amongst the CXO community on consumer data strategy and critical success factors. The report offers a deep dive into the world of data maturity and best practices to guide marketers and provide them with toolkits to ace their data marketing journey.

Modern Marketers E-Guide to MarTech Maturity

Modern Marketers E-Guide to MarTech Maturity

First ever on-line MarTech Playbook in India to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively. The on-line version provides simple navigation making it very easy to consume small and specific nuggets as and when needed.

The Modern Marketers Guide to Leveraging Data & MarTech

The Modern Marketers Guide to Leveraging Data & MarTech

The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council. This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

Leveraging Consumer Data for Marketing 2021

Leveraging Consumer Data for Marketing 2021

Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences. MMA has collaborated with EY in a study which has inputs from over 150 marketers across India, to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.

Modern Marketing Survey Insights

Modern Marketing Survey Insights

The report shares the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption. Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.

Events

MMA IMPACT India 2023 - Report Launch: Winning with DATA - The CXO's Handbook

MMA IMPACT India 2023 - Report Launch: Winning with DATA - The CXO's Handbook

Catch the launch of a practical and comprehensive handbook on "Winning with DATA: The CXO's Handbook" to help the industry think data first marketing.

MMA DATA Unplugged 2nd Edition

MMA DATA Unplugged 2nd Edition

Data is a significant part of the marketing budget and has increased in strategic importance. However, the data ecosystem is in a state of rapid change with constantly changing dynamics and increased regulation.

MMA IMPACT India 2022: Unveiling : Modern Marketers' Guide to leveraging Data & MarTech

MMA IMPACT India 2022: Unveiling : Modern Marketers' Guide to leveraging Data & MarTech

Industry experts unveil The Modern Marketers Guide to Leveraging Data & MarTech - an insight-packed, action-oriented playbook. This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

MMA Impact India 2022: First Party Data – The Value Lever for Digital Marketing

MMA Impact India 2022: First Party Data – The Value Lever for Digital Marketing

Many organizations across industries have developed an appreciation for customer data, especially first-party data. But most do not have a strong conviction to invest in solutions to capture, manage and leverage customer data effectively. Panelists will share expert opinions on the subject and discuss specific use cases that can deliver business outcomes.

Webinars

Leveraging Consumer Data for Marketing: Insights from our survey of over 150 marketers

Leveraging Consumer Data for Marketing: Insights from our survey of over 150 marketers

Data is focal to business hence it's key for marketers to understand the evolving data landscape, and winning data strategies to drive better business outcomes and customer experiences. MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.

How to Build A Data Culture in an Organisation

How to Build A Data Culture in an Organisation

Billions of dollars are spent on hardware, software, talent with respect to data, analytics, machine learning. And yet, many companies find it hard to reap true benefits from this investment. This session delves into, is it enough to have the tools and the talent? Or does it mean a conscious change in decision making and thinking throughout an organisation? How do you build a company-wide culture that emphasises analytics and data-led decisions?

Unveiling - Modern Marketing Techniques Shape The Future Survey: MMA Initiative

Unveiling - Modern Marketing Techniques Shape The Future Survey: MMA Initiative

Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it. We will unveil the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.

Make Modern Marketing Work: Personalized User Experience in the Age of Privacy

Make Modern Marketing Work: Personalized User Experience in the Age of Privacy

This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.

Make Modern Marketing Work: Unlock Higher ROI in Retail & Ecommerce with Personalization

Make Modern Marketing Work: Unlock Higher ROI in Retail & Ecommerce with Personalization

The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.

Make Modern Marketing Work: Martech Implementation in BFSI

Make Modern Marketing Work: Martech Implementation in BFSI

This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.

Modern Marketing Confluence - A Three-Part Series

Modern Marketing Confluence - A Three-Part Series

A three-part series, in partnership with Google, hosted the to reach out to the advertising and marketing ecosystem which is witnessing one of the largest push through-out to adopt digital transformation and embrace digital agility. This series sought to inspire and enlighten marketers to be better equipped with modern marketing techniques that can help transform their marketing/businesses with the help of Martech.

Modern Marketing Era - Time to Reset & Reboot with Martech

Modern Marketing Era - Time to Reset & Reboot with Martech

The theme-at-large is ‘Modern marketing era – time to reset and reboot with Martech’ in collaboration with DAN – The theme is no longer is for the forward-thinking and senior-level marketers but for the marketing community as a whole to be - agile, customer-centric, technology-enabled

Members Speak

Building a B2C Martech Stack in 2022

Building a B2C Martech Stack in 2022

Martech stacks are the most stressful part of many marketers’ jobs. In a relatively short period, marketing has gone from low-tech to now spending a significant proportion of effort and budget acquiring and managing technology. A thought leadership article by Chris Higgins, Senior Vice President Marketing, Netcore Cloud.

WhatsApp “Data Well”: how great conversations are helping brands collect rich shopper information, intelligently

WhatsApp “Data Well”: how great conversations are helping brands collect rich shopper information, intelligently

Last year, Will Cathcart, the Head of WhatsApp announced that 100 billion messages are now sent on the app daily. WhatsApp now has more monthly active users than Facebook’s app. It is also one of the highest affinity channels marketers have ever come across - users check their WhatsApp notifications almost immediately and spend approximately 40-minutes on the app every day. A thought leadership article by Sujoy Golan, Chief of Marketing & Omnichannel Platforms, Affle.

Changing Marketing Dynamics in a Data Driven World

Changing Marketing Dynamics in a Data Driven World

One of the most well-oiled machines is the FMCG value creation model, where one designs products for the lowest cost, delivers through the most efficient go to market channels, while ensures operations are run in the most cost-effective fashion that enables businesses to generate sufficient cash for entering attractive markets or make acquisitions that can complement their organic growth. A thought leadership article by Zaved Akhtar, CEO and MD, Unilever Bangladesh.

The Digital Dynamic: Evolution of Marketing in a Data-Driven World

The Digital Dynamic: Evolution of Marketing in a Data-Driven World

It’s been said time and time again: data is the new oil. In no time has this become more evident than it is today where so much of our lives are now lived online, spread across a pixelated landscape of clicks, likes, and views. As consumers traverse multiple channels — both online and offline — data is what helps to form a cohesive picture of who they truly are. A thought leadership article submitted by Gowthaman Ragothaman, Chief Executive Officer, Aqilliz.

Council Companies