As a marketing professional, you're constantly seeking ways to stay ahead of the curve and drive meaningful results. MMA Global, the leading marketing trade association, is here to help you navigate the ever-evolving marketing world with unparalleled insights and actionable tools.

At POSSIBLE 2024, MMA Global showcased groundbreaking research and strategies transforming how marketers approach their craft. From the game-changing BRANDNOMIC$ methodology that aligns CMOs and CFOs on the ROI of brand marketing, to the AI-powered breakthroughs in personalization, MMA Global is at the forefront of marketing innovation.

Some of our session highlights include:

• Marketing's New Affliction – Too Busy to Do Better: Greg Stuart shared MMA's vision for elevating the influence and authority of marketers and CMOs, challenging the industry not to be too busy to do better amidst increasing change and opportunities.
  
  
• BRANDNOMIC$: The Solution to CMO/CFO Misalignment on the ROI of Brand: NEW research from MMA's Marketing Attribution Think Tank reveals the long-term economic value of brand marketing, providing a formula for quantifying its impact on financial performance.
  
  
• AI-Powered Breakthroughs: Real-World Experiments & Insights on Leveraging AI for Personalization: MMA's Consortium for AI Personalization (CAP) research shared real-world trials and unprecedented results in AI personalization for digital marketing, including an experiment with AI personalization in audio advertising.
  
  
• Designing Marketing Organizations that Drive Sales Growth and Marketing Team Satisfaction: MMA's Marketing Organization Structure Think Thank (MOSTT) shared insights on how strategically crafted marketing departments drive company growth and employee engagement, dramatically improving marketers' satisfaction.
  
  
• Bridging Finance and Marketing: Proving Marketing Confidence in a Finance-Driven World: Led by Rex Briggs, this session explored a revolutionary vision to unify Marketing and Finance, translating marketing metrics into financially driven KPIs.
  
  
• Introducing the Marketing Capability Power Score: Marketing-Driven Companies' Marketing Strength Ranked: NEW research from MarCaps ranks the effectiveness of marketing organizations and connects that impact to the company's market value.
  
  
• Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI: How to reorient your organization to fully leverage GenAI for enhanced growth and innovation in an AI-driven world.
  
  
• The Actual Possibility of AI as Told by the Marketers from MMA's AI Leadership Coalition: The speakers presented case studies based on real in-market AI programs and demos of new technologies that generate nuanced consumer personas.
  
  
• Movable Middles Growth Framework (MMGF): Moneyballing Advertising to Hack Long-Term Growth: Explored MMA's visionary methodology that optimizes short-term results and is scientifically proven to drive long-term growth by targeting the 'movable middle.'
  
  
• What is Responsible AI for CMOs: Alec Foster unveils MMA's pioneering vision and actionable strategies for embedding ethical responsibility into AI marketing initiatives while harnessing its potential for growth and efficiency.
  
  

How can you benefit from MMA Global’s research, insights, and resources?

By joining MMA Global, you'll gain access to:

• Exclusive research and insights from our renowned Think Tanks, including the Marketing Attribution Think Tank (MATT) and the Marketing Org Structure Think Tank (MOSTT)
• Cutting-edge strategies for leveraging AI in marketing, developed by our AI Leadership Coalition (ALC)
• Opportunities to collaborate with the brightest minds in the marketing ecosystem, including CMOs, MarTech leaders, and media companies
• Proven best practices and scientific approaches to drive business growth and optimize marketing impact

Don't miss out on the opportunity to elevate your marketing prowess and stay ahead of the competition. Join the ranks of over 800 member companies globally and unlock the full potential of your marketing efforts with MMA Global.

Request more information today and discover how MMA Global can help you lead the charge in marketing transformation and drive unprecedented growth for your organization.