- Ahmed Ismail Kajee joins Rick Joubert to lead local activity -

Johannesburg, December 18, 2008 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the appointment of Ahmed Ismail Kajee as co-Chairman of the newly launched South Africa Local Council. Kajee, Chairman of the Vodacom Wireless Association Service Provider Council (WASP) and Strategic Business Development Director at Autotracker, joins Rick Joubert, Vodacom’s Head of Mobile Advertising, as joint Chair of the Council. The South Africa Local Council was established in November to lead the creation of guidelines and best practices and to educate and evangelize on the mobile channel in South Africa.

“We are delighted to have launched our South Africa Local Council and to have in place a leadership team of dedicated and talented individuals. Local programmes such as this council are key to driving the development of mobile marketing in regional markets and establishing guidelines and initiatives that will benefit everyone in the industry,” said Laura Marriott, MMA President.

The South Africa Local Council founding member companies are:

• AdMob Inc.
• Brandsh Media cc
• Capital Supreme (Pty) Ltd t/a Multimedia Solutions
• Celerity Systems (Pty) Ltd t/a Bulk SMS
• Cellsmart Technologies
• Clickatell
• Google Inc.
• GroupM
• Habari Group Media Direct
• Microsoft (MSN and Windows Live)
• Mobiclicks
• OgilvyOne Worldwide
• One Digital Media
• RingCo
• SilverstoneCIS
• TIM w.e. SA
• Vodacom Pty. Ltd.

For information on how to participate in the Local Council in South Africa, please contact the MMA membership team at [email protected]

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

EMEA & Global
Jen Allen, Becca Daniel or Louise Amon
Mi liberty Ltd
Tel: +44 207 751 4444
Email: [email protected]