As a digital marketing and communications leader with over a decade of experience, I specialise in building impactful social media and web strategies that elevate brand reputation, deepen client engagement, and drive business growth—especially within the fast-evolving tech and IT services sector. Currently heading Social Media and Web for Global Markets at Tata Consultancy Services (TCS), I lead a cross-regional team of talented digital experts across the UK, Europe, and India. Together, we design and execute award-winning campaigns—including our Shorty-nominated TCS London Marathon work—that blend storytelling, creativity, and data to deliver results across platforms like LinkedIn, Instagram, and X. My approach is collaborative and insights-led. I thrive at the intersection of marketing, technology, and business strategy, aligning digital initiatives with commercial goals and leveraging innovation to keep ahead of trends. Whether partnering with global C-level stakeholders, leading integrated campaigns, or mentoring rising talent, I’m passionate about creating meaningful digital experiences that resonate and deliver measurable value. As I look ahead, I’m excited by roles where I can shape the future of digital communications for global tech-driven organisations—leading with purpose, creativity, and impact.