Rawan is born, raised and based in Saudi Arabia, and an alumni of the University of Michigan in Ann Arbor. With close to two decades of experience in multimarket integrated media. She holds multiple certifications from leading tech media companies, including Meta, Twitter, Google, LinkedIn, Snapchat, and TikTok, and was a jury member for the Effies Awards 2024 & 2025. Brands she’s worked closely with include Roshn, G20, MDLBeast, GCC Health Council, Almunajem, Blooming by Alnahdi, the Red Sea Film Festival, Misk Foundation, Red Sea Global and New Murabba. Rawan calls herself an “curious & active explorer”.