Lee Wen Tan is a digital marketing and ad tech professional with over a decade of experience working across fast-paced, innovation-driven environments. Currently Country Lead for Malaysia at mCanvas, she partners with leading brands and agencies to deliver digital-first campaigns that are both immersive and performance-driven.

Her expertise spans mobile, programmatic, Connected TV, and interactive formats—helping advertisers unlock deeper engagement and drive brand impact at scale. Over the years, Lee Wen has led award-winning campaigns for major brands, contributed to consistent revenue growth, and helped position mCanvas as a key mobile partner in the region.

Lee Wen is passionate about helping brands grow in today’s digital-first world—by combining data-driven targeting, impactful creative, and a test-and-learn mindset. Recognised for her structured yet energetic style, she’s committed to fostering strong client partnerships while continuously exploring new ways to elevate mobile-led storytelling.