Elmo Cheok is a seasoned ad tech professional with over a decade of experience spanning performance, branding, and programmatic advertising. Currently the Country Lead for Singapore at mCanvas, he brings a well-rounded perspective to the digital ecosystem, having worked across some of the world’s fastest-growing platforms and tech providers.

Previously, Elmo spent nearly four years at TikTok, where he championed the SuperApps and Fintech verticals as an Industry Lead, before transitioning to spearhead monetization strategy for TikTok Shop Ads. Prior to that, he built a strong foundation in ad tech through impactful roles at Criteo (performance marketing), LoopMe (branding and video innovation), and NativeX (mobile programmatic).

Deeply passionate about the digital advertising landscape, Elmo is driven by a constant pursuit to uncover innovations and understand the science and technology behind it. His cross-functional expertise, market insights, and forward-thinking mindset make him a valuable contributor to the SMARTIES Screening Council 2025.