In partnership with BAMM Global, Meta uncovered critical insights into how Gen Z's social media habits are shifting—and what marketers need to do now to stay ahead. Leveraging qualitative and quantitative research across the US, UK, Brazil, Japan, and Germany, they pinpointed key trends that redefine connection, culture, and commerce for this influential audience.

How can you leverage these findings to improve your marketing to Gen Z? Join us for an MMA Global Future of Marketing Solutions webinar, in partnership with Meta and BAMM Global.

Here are some of the findings and strategies that will be presented:

• Gen Z increasingly connects through content. 67% have shared videos from Meta's platforms with family and friends. When posting personal opinions can feel risky, content that helps convey their feelings shines through. Brands should embrace eye contact and human presence in their creative to deliver the intimacy this generation expects in content.
   
• Culture is curated and short-video is the content of choice. 63% of Meta Gen Z users actively curate their feeds to focus on individual passions rather than mass interests. Short-form video (SFV) is where they dive into these niches. Brands should leverage creative diversity to reflect each users' individual tastes.
   
• Gen Z doesn't click to discover more. 78% say they're likely to discover products or brands within SFV and 76% are receptive to recommendations from creators and influencers. Brands need to make their presence felt within the content itself rather than relying on external clicks.