With 17 years of marketing experience across top MNCs like Unilever Vietnam, PepsiCo, Marico SEA, and Vinamilk, I specialize in turning business challenges into growth opportunities. My passion lies in understanding consumer psychology, behavior, and emerging cultural trends—and translating these into innovative products and communication that excite, inspire, and earn consumer advocacy.

I thrive on blending creativity with technology and sustainability to shape impactful brand strategies that not only deliver business results but also move culture and contribute to a better future. From leading breakthrough campaigns to managing diverse portfolios, I bring a proven ability to unlock growth through deep consumer insight and purpose-driven marketing.

Beyond the corporate world, I’m committed to advancing the marketing industry in Vietnam by sharing knowledge and mentoring young marketers. I believe in building the next generation of leaders who will create bold, responsible, and meaningful marketing for tomorrow.