I'm Edward Cessario Hutasoit, and I've been in the research industry for over 18 years. I graduated from Macquarie University and began my journey at The Nielsen Company, where I spent nine years in the Consumer Panel Service. 

Since 2016, I’ve been part of YouGov Indonesia, where I've helped build and grow the business from the ground up. One of my core missions has been to promote and expand the use of online research methodologies in Indonesia, helping brands and organizations make faster, smarter decisions with high-quality data. working across a wide range of sectors—banking and finance, tech, FMCG, retail, and travel.

As of February 2025, I’ve taken on the exciting challenge of leading the Indian market for YouGov. With a passion for innovation and a strong foundation in insights across industries, I’m focused on continuing to drive growth and impact through data-led strategies.