Hoang Thi Bao Tram is a distinguished marketing professional with over 15 years of experience in retail marketing & branding marketing. She currently serves as the Head of Marketing at Vascara in Vietnam & Cambodia (Company belong to Stripe International Japan Group) where she plays a pivotal role in defining strategic marketing & sales objectives, providing direction, and measuring comprehensive communication plans across various product groups. Bao Tram’s expertise encompasses identifying opportunities, directing marketing initiatives, and ensuring the effectiveness of marketing plans to achieve revenue, profit, and long-term growth goals.

Bao Tram has extensive experience leading marketing for brands in the F&B, luxury, and retail. She has a strong ability to establish internal processes, oversee the organization and implementation of marketing activities, and ensure investment and cost efficiency. Committed to preserving and enhancing brand images, she effectively manages information across retail & branding activities.