Soumya leads Data & Analytics practice for GroupM in Vietnam. He has 20 years of experience in driving marketing transformation in media, digital and data domain in India and Vietnam.

With cross functional expertise, Soumya has a successful track record of creating innovative and effective solutions across FMCG, Food, Beverages, Beauty & Wellness, Healthcare, Consumer Electronics & Durable, Automobile, Financial Products & Services, IT / Telco, Real Estate, and Retail brands.

Soumya has 100+ industry awards under his belt across Global, APAC and country specific forums. He played a pivotal role in transforming Mindshare Ho Chi Minh City as one of the top 10 most awarded media agency office globally in WARC Media 100 Ranking on consecutive years.

He has also served on jury / screening councils for several industry awards such as Effie APAC, WARC Awards for Media, MMA Smarties (Global & APAC), Advertising Club India's Emvies and Goa Fest. He has also served in IAB Southeast Asia + India’s Academy council in a mission to make digital marketing education free and accessible for all!