At the heart of Choice Hotels International's brand evolution, my Senior Director role encapsulates a relentless drive for marketing excellence and transformative brand strategy. Leading enterprise marketing initiatives and fostering robust B2C/B2B and creative strategies, my focus remains on impactful brand awareness and cohesive cross-company collaborations.

My tenure at Radisson Hotel Group Americas and Choice Hotels has been marked by a commitment to advancing market presence and driving insight-led performance. With a deep understanding of marketing strategy and creative development, my mission is to elevate hospitality marketing, guided by an award-winning innovative spirit and a dedication to strategic brand growth.