Madhu has over 20 years of professional experience in the field of Brand, Marketing, Media, Digital and Communication specializing in Fashion & Lifestyle category. Currently, she is General Manager & Marketing Head for Raymond Limited.

Prior to this assignment, she has been Chief-Marketing for Pantaloons Fashion & Retail Ltd, at Aditya Birla Group and has been instrumental is a complete make-over of Pantaloons bringing in lifestyle & fashion relevance to the brand in the given consumer segment.

As Head of Marketing Development in World Gold Council and managed overall marketing initiatives in India. During her tenure, she has launched the most coveted brands in the jewellery category like Collection g – making gold a contemporary daily wear fashion. Further tapping in to the Indian Wedding Market through Azwa – a first of a concept wedding jewellery in the country. Introduced Italian made jewellery in India Gold Expressions another first in the segment. She worked closely with reputed designers at Vicenza - a known hub for Italian craftsmanship.

Her marketing career started in Tanishq – a TATA Enterprise with many innovative marketing initiatives. One of her marketing initiatives took Tanishq for the first time to the ramp of Milan Fashion Week. She steered the launch of ‘Sabyasachi Collection’ through Aarka entering the orbit of Lifestyle fashion

In Ogilvy & Mathur, she was part of the core strategist team for Vodafone India and involved in many interesting campaigns for the brand.

She started her career in Lowe Lintas and was handling the ITC business for tobacco for India Kings and Classic. Later she moved in as part of the core team to launch Wills Lifestyle – the largest non-tobacco initiative from the ITC Limited portfolio.