Barbara Martin Coppola is Chief Executive Officer at Decathlon, the world’s largest sports goods designer and retailer, with a presence in more than 70 countries.

Decathlon employs more than 100,000 teammates sharing the same passion, building a better world by moving people through the wonders of sport. Barbara joined Decathlon in March 2022 and has been leading the company on a transformative journey since her arrival, including a global rebrand in March 2024.

Barbara is a global citizen with more than 20 years of experience spanning more than nine countries. She has worked in four different industries from semiconductors to consumer electronics, retail and pure digital players. Prior to Decathlon, she worked at IKEA as Chief Digital Officer, and had the overall responsibility for the Digital transformation of the business. She held leading positions in several global businesses such as Google, Youtube, Samsung and Texas Instruments.

Barbara brings a strong customer focus in combination with marketing, digital & tech experience. She has a successful track-record in growing and transforming businesses.

Barbara has a Master of Science in Telecommunications Engineering from Universidad Politecnica de Madrid, a Master of Science in Mobile Communications from E.N.S.T Telecom Paris), and an MBA in Business Administration and Management from INSEAD. She is also a graduate of the Advanced Management Program at Harvard Business School.