Being a digital practitioner in advertising for over 15 years now, Aaron has worked on of some top brands, including MasterCard, Audi, Singapore Tourism Board and Samsung to name a few. Since joining the digital team under Creative Labs in GOJEK - Indonesia's unicorn startup, the team has earned great success in recent months. Creative Labs' efforts has won the internal setup 15 metals in the awards show - Citra Pariwara on their debut, and its all down to talking right, staying relevant and walking a thin line between going all out bat crazy and playing it safe.