With over 20 years of experience, she is a seasoned professional in the media advertising
realm, adept at navigating diverse sectors including FMCG, automotive, financial services,
online services, tourism, telecommunications, tobacco, pharmaceuticals, and consumer
electronics.

Her daily mission focuses on expanding networks to explore new business opportunities 
while fostering long-term partnerships with clients and media vendors. This ensures 
outcomes that are both outstanding and aligned with objectives.

Internally, her role involves synergistic collaboration with the operational team and management to 
drive results, enhance team capabilities, and advocate for a balanced professional environment.

She is also actively involved in industry events, serving as a jury member and panelist at several advertising festivals such as MMA Global Indonesia, FOMA APAC, Spikes Asia, and Red Apple Russia.