Anika has helped to establish three global offices and managed diverse teams of media experts across two continents. She now leads the agency’s media team in the United States, executing mobile campaigns for clients including industry leaders like Audible and FanDuel. Anika has also directed M&C Saatchi Performance’s efforts to tackle ad fraud for United States-based campaigns, creating strategies based on monitoring suspicious activities in real-time for app-install campaigns. Additionally, she works with clients on their internal attribution setting strategies.