Ilicco joined global marketing and technology agency DigitasLBi as Head of Mobile in 2011. With overall responsibility for product development and innovation, Ilicco heads up the agency’s mobile team, developing mobile strategies for the agency’s portfolio of global brands, and helping them take advantage of the ubiquity of mobile as an integral part of DigitasLBi’s blended offering.   

Ilicco has been named as one of the UK’s top 100 most influential people in media by The Guardian and was placed at #2 in The Drum’s Most Influential People in Mobile list.