Chris Chalmers | MMA Global

Chris Chalmers

Chris Chalmers
Head of Digital and CRM
ASDA

Career started in automotive marketing and then moved to Grocery retailing , joining Tesco.com in 2007. This provided my foundations in retail eCommerce at scale. Since then I‘ve built a specialism in digital marketing and CRM, leading key digital change programmes for Jet2.com, the low cost airline,  and more recently leading the digital and CRM strategy for Asda.