Matt Champion is the mobile lead at MediaCom. He has been in the world of media since 1993, the last six in online advertising for media 21, Beyond Interactive and MediaCom. He shares an interest with the worldwide Chairman of MediaCom, Alexander Schmidt-Vogel – he is passionate about mobile. A board member of the MMA in 2006, Matt has been instrumental in bringing the media world’s view to the MMA with regards to mobile advertising. 2007 is the year that mobile advertising will be born and Matt’s goal is to make sure the mobile industry is equipped to meet the needs of advertisers.
Challenges for 2007
Nic Gorey has spent 8 years in the media, firstly with EMI and then Chrysalis giving him a deep understanding of the forces driving both consumers and brands.
5 years in change management consulting (Aon Consulting) gave him the grounding to found Flix. Over the last 4 years Flix has provided services internationally for companies ranging from O2 and Turkcell, to brands such as Channel 4, ITV and Guinness World Records.
What you can achieve during the next year:
What you can bring to the board:
MTVN publishes across all major network operators and leading MVNOs. We deliver a diverse array of video programming, gaming, personalization and other content from MTV, Nickelodeon, Paramount Comedy, VH1 and Flux brands.
I also work as a Mobile Media consultant and was Founder and Managing Director of Degrees Of Separation, a strategic technology consultancy specialising in ecommerce, search and rich media.
What you can achieve during the next year?
I will champion the MMA policies, principles and ethical guidelines to further stimulate industry growth and continue to raise awareness and consumer acceptance of mobile marketing and the MMA profile.
What you can bring to the board?
A deep understanding of digital media strategies and technologies. My experience provides a learned and balanced perspective. In addition, I will bring the cache of MTV Networks, which I believe will strengthen the membership over time, by lending credibility and media clout.
Simon is the newly appointed CSO of MindShare INTERACTION. He joined from his own agency Big Picture which focused on emerging media including mobile, social networks and newTV. Prior to this he was a Partner in Delaney Lund Knox Warren & Partners and built the agencies capabilities in digital, direct and integrated marketing, leading to the launch of DLKW Dialogue in January 2002 where he was Chairman.
Before joining DLKW he was one of three partners who launched Modem Media Poppe Tyson in 1996 which became one of Europe’s leading interactive agencies with offices in London, Paris and Munich
Simon started his career as a Media Planner becoming Media Planning Director of Y&R and then Zenith Media. In 1993 he switched to account planning, joining Ogilvy Direct as Strategic Development Director with responsibility for all integrated marketing activity and developing a strategy for how the agency should handle interactive media.
Since being a launch member of 12snap UK, he spent three years at O2 Broker and is now Head of Marketing Services at Mobile Interactive Group, the multi media mobile interactive services provider and the leader in the UK and Ireland. Tim has built Mobile Interactive Groups Advertising Response product suite and runs ITV’s Viewer Club across SMS, WAP and online.
In 2007 it is Mobile Interactive Groups focus to convert new advertisers to mobile, be it promoting mobile response to advertising, on-portal banner and sponsorship campaigns, to usage of mobile to integrate into existing communication plans. To promote mobile as an efficient and cost-effective way to build brand values, brand awareness, create leads and convert leads into customers.
Tim will bring to the MMA Board in-depth knowledge of mobile interactivity and technology - Right from the operator to the consumer level, as well as years of hands-on extensive experience.
Who am I?
27 years in mobile communications.
79-84 Marconi Mobile Division: Commercial Head: Radiophones.
84-2000 Vodafone: Commercial Director, Value Added and Data.
2000-now Mobile Enterprise: Development of mobile as a media.
Instrumental in creation and funding of the MDA
Deliverables to the MMA?
Strong and pragmatic commercial negotiator
Focus on aligning the media strategy across the value chain
Focus on clarifying the “mobile media proposition” to all parties
Involving a wider and senior MMA membership across the value chain
Desire to widen national, regional and global participation
Develop value of and to the MMA
What do I bring?
Experience of a successful career in mobile networks
Access to senior people across the value chain
Unique network operator experience
A passion for the mobile media
Enthusiasm and personal commitment
Work hard and play hard ethos