Sunwing Leads Discount Travel Category in Digital Marketing Partners with Tagga to drive cross-channel marketing initiatives nationwide
June 5, 2012
FOR IMMEDIATE RELEASE - Vancouver, British Columbia, Canada, June 5 2012
Tagga Media is pleased to announce a new partnership with Sunwing Vacations, a family-owned and managed integrated leisure tour operator and a leader in discount travel for the Canadian marketplace. Sunwing, which has become one of Canada’s fastest growing and most successful travel companies since it began operation in 2002, offers Canadian consumers accommodations and value-added holiday packages to popular vacation destinations in the Caribbean, Central America, Mexico, USA, and Europe. Vacation packages include flights aboard the “high frills” Sunwing Airlines, Canada’s premier leisure, full service airline that offers an award winning Champagne Service at a low cost.
Sunwing will purchase the Tagga campaign platform to develop and deploy mobile marketing efforts so that they are truly cross-channel, leveraging the company’s traditional, digital, and social media marketing channels.
“We understand the power of providing our target audience with a mobile experience,” said Paul Kraemer, Director of Digital Marketing. “By integrating mobile connectivity into our marketing, our target audience can engage with Sunwing and receive and share valuable information whenever they want, with whomever they want. This is what consumers want: context and convenience,” Kraemer added.
As an example, Sunwing currently operates two loyalty programs, primarily on SMS. Anyone can opt-in to these programs by texting “Prize” or “Fly” to 223344. Standard message rates apply.
With Tagga, Sunwing is planning on enhancing both its mobile marketing tactics (e.g.: SMS, QR codes, mobile sites and mobile display advertising) as well as tightly integrating these features with both their social media outreach and the company’s numerous marketing vehicles.
“We are very pleased to add Sunwing to our client roster,” said Jean-Guy Faubert, CEO of Tagga Media Inc. “They are a top-notch Canadian brand and are very innovative thinkers when it comes to marketing. They are a “consumer-first” brand, meaning they really design their marketing initiatives around understanding the consumer experience. Mobile, social and marketing automation are essential tools to execute on that theme. We are glad they have chosen our platform to support that.”
Tagga’s campaign management solutions are used by ad agencies and brands across North America, to better optimize and measure their cross-channel marketing initiatives and spend.
Tagga was added to the finalist list for Deloitte & Touche’s Top 100 Emerging Companies of Canada in 2011, The Ready to Rocket 2012 List, and the Top 100 Red Herring North American List for 2011. Tagga recently added Olivier Vincent, former CEO and founder of Canpages and Penny Wilson, former CMO of Macromedia, to its Board of Directors.
About Tagga Media
In an increasingly technology-driven world, marketers are faced with the challenge of connecting with consumers as they find, evaluate, and decide on the products & services they buy. Tagga solves this problem with a campaign management solution for brands that uses mobile and social technologies to provide enhanced measurement and optimization of campaigns across the entire media mix. Specifically, the company has helped its brands grow customer databases by over 25%, generate shopper-basket size increases of 120% and coupon redemption rates as high as 40%. The company services a growing clientele of consumer brands such as Go Girl Energy Drinks, Lindt Chocolates, Red Bull, Stonyfield Farms, Bulk Barn and Dole Foods. Tagga actively partners with advertising technology companies and agencies to readily distribute its products.
For more information about Tagga, please visit www.tagga.com.
Amielle Lake, CMO