April 19, 2012
Street Savings Integrates with VeriFone PAYware Connect & PAYMEDIA
April 17, 2012 (Orange, CA) – Street Savings, a leading provider of mobile marketing and
engagement solutions, announced today that it has integrated its Mobile Coupons and Rewards products with VeriFone’s PAYware Connect intelligent gateway services. The integration enables small and medium sized businesses to build better customer relationships, which can now begin at the point of sale and continue to on-the-go customers anywhere.
Street Savings joins a select group utilizing the PAYware Connect gateway and PAYMEDIA services to integrate mobile coupons and loyalty with payment processing services. PAYMEDIA builds on VeriFone’s PAYware Connect intelligent gateway services to integrate traditional payment with nontraditional payment-enabled media such as digital coupons, loyalty programs and proximity payment based services that accommodate consumer mobile phones. It is fully encrypted with end-to-end security and tokenization to reduce risk and prevent fraud and misuse ensuring a welcoming peace of
Businesses gain a new method for communicating with customers based on events, transaction history, weather and other factors. Customers can opt-in to value-added, ongoing communication from their favorite merchants by simply providing their mobile phone number at the point of sale.
Street Savings’ Mobile Coupons and Rewards were designed from the start to tie into the credit card devices and point of sale (POS) equipment already present on merchant countertops. PAYMEDIA is expanding the role payment can play beyond processing.
“We recognize that the payment transaction, regardless of where or how it occurs, can play an increasingly important role. Working with VeriFone, we’re delivering exciting, new ways for businesses to create customer loyalty and increase sales,” said Chas Ramer, CEO for Street Savings.
About Street Savings
Street Savings provides certified mobile marketing and engagement solutions that increase revenue for merchants, acquiring banks and resellers by cost effectively mobilizing gift and loyalty programs. The company’s Mobile Rewards and Mobile Coupons products send text message offers that customers can redeem on merchant credit card terminals and point of sale systems. Businesses can create trackable mobile marketing campaigns that build loyalty and increase sales.
For more information, visit www.streetsavings.com.