Street Savings COO to Speak on “Mobile Marketing: Rewards, Rules & Risks” at WSAA Conference (SEPTEMBER 2010) | MMA
September 30, 2010
Submitted by Street Savings

September 30, 2010 (ORANGE, CA) -- Street Savings, a leading provider of mobile marketing solutions, announced today that Pal Flagg, chief operating officer for the company, will be speaking on “Mobile Marketing: Rewards, Rules, & Risks” during the Field Guide Seminar at the Western States Acquirers’ Association (WSAA) Conference being held October 13-14, 2010 in San Diego, California. In his speech, the Street Savings COO will address the timely topic of short code shutdowns, explaining industry rules and the risks of non-compliance to Independent Sales Organizations (ISOs), sales agents, and small to medium-sized (SMBs) businesses. Session attendees will receive a white paper on the topic.

“The growth of mobile is explosive and the benefits can be big for merchants and ISOs. What many people don’t know, however, is that there are rules about how these programs are run and significant risks for non-compliance,” according to Flagg. “Representing or reselling a certified mobile marketing program is key for success.”

According to Mark Dunn, host of the Field Guide Seminar Series at the conference, “In the ever-changing arena of merchant acquisition and retention, mobile marketing is a ‘value-add’ product that offers a clear path to additional revenue for ISOs.” He adds, “Street Savings’ products integrate with the broadest number of payment terminals in the industry, so agents have an easy solution their customers can get started with right away.” The focus of the Field Guide Seminar is to provide education on the latest issues for sales agents in the electronic payments industry.

The theme of this year’s WSAA conference is "Catch the New Wave of Opportunities" and it will cover the newest developments, sales opportunities and products in the merchant bankcard industry. The last day to register is September 30. For more information, visit http://www.westernstatesacquirers.com/conference-agenda.html.

About Street Savings
Street Savings provides mobile marketing solutions that increase revenue for merchants, acquiring banks and independent sales organizations by easily and cost effectively mobilizing their gift and loyalty programs. The company’s Mobile Rewards and Mobile Coupons products utilize mobile text messaging in coordination with existing payment networks, credit card terminals, and Point of Sale (POS) systems to enable merchants to market directly to customers’ mobile devices. Businesses of any size and number of locations can quickly and proactively create individualized text marketing campaigns that build brand loyalty and increase sales. For more information, visit http://www.streetsavings.com.