SPEAKERS AND BRANDS ANNOUNCED FOR MOBILE MARKETING ASSOCIATION LOS ANGELES FORUM, NOVEMBER 16TH AND 17TH, 2011
Featured Brands Include Coca-Cola, JetBlue, Paramount Pictures, Cars.com, and Men’s Wearhouse
New York, NY, 19 October, 2011 – Today, the Mobile Marketing Association (MMA) announced that the MMA Forum Los Angeles will feature speakers from top brands, including Coca-Cola, JetBlue, Paramount Pictures, Cars.com and Men’s Wearhouse. The MMA Forum Los Angeles will take place on November 16th and 17th, 2011 at the SLS Hotel at Beverly Hills.
“Marketers understand that mobile is critically important to their current and future plans. But, with a swiftly evolving marketplace, shifting media landscape and growing mobile channel, marketers need to know how mobile can specifically work for them,” Said Mobile Marketing Association North American Managing Director Michael Becker. “We put attendees where they need to be – in the middle of the story and feet away from the top leaders from all sectors of the mobile marketering discussion.”
At the Forum, many of the world’s top marketers will be sharing their thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction. They include Doug Busk, Mobile Brand Strategy Lead for the Global Connections Team at The Coca-Cola Company; Sharon Knitter, Senior Director of Mobile, Cars.com; Michael Rosenberg, Executive Director, Advertising & New Media, Paramount Pictures; Jonathan Stephen, Senior Producer of Mobile Products, JetBlue; and Matt Stringer, Senior Vice President, Marketing for Men’s Wearhouse, Inc.
In addition, Los Angeles Mayor Antonio Villaraigosa will be the featured speaker at a special lunch held on Thursday, November 17th
, as previously announced. A full listing of Forum speakers is available at http://forum.mmaglobal.com/losangeles2011/speakers
The 2011 MMA Forum Los Angeles brings together thought leaders from brands, agencies, carriers and others across the global mobile marketing ecosystem. This year, the consumer takes center stage in the world of mobile marketing: the MMA Forum will address key aspects of this change and explore how Consumer Centric Engagement can deliver value to brands and marketers.
Brands and agencies recognize that the mobile channel is a highly effective way to reach consumers; at the Forum, learn more about the diverse options mobile presents to ensure a maximally effective campaign.
In addition, the MMA Forum Los Angeles will also be the scene of the annual MMA Mobile Marketing Awards Gala. The MMA Awards for innovation and leadership are the world’s only global mobile marketing awards program recognizing outstanding achievement within the industry, and the program strives to find the best campaigns from every corner of the globe.
The MMA Forum Los Angeles will also include The Mobile Experience Lab, an interactive way for delegates to meet the industry’s thought-leaders, experience mobile technologies firsthand and interact with brands using mobile as part of their integrated marketing strategy.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com
. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com
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FOR MORE INFORMATION:
Communications Director - Mobile Marketing Association
Mobile: 917 693 4290
Valerie Christopherson/Evan Tamura
Phone: +1 949 608 0276