Samsung partners with Netbiscuits to bring more Apps to Samsung Smart Phones | Mobile Marketing Association
September 29, 2010
Submitted by Netbiscuits

Netbiscuits creates native hybrid apps for Samsung bada to leverage content and services of premium customers on Samsung smart phones

Kaiserslautern, September 29, 2010 – Netbiscuits, the world’s leading development and publishing platform for mobile Web sites and apps, today announces a partnership with Samsung Electronics GmbH, one of the global market leaders in high-tech electronics manufacturing and digital media. Based on this partnership Netbiscuits’ premium customers will be provided with apps made for Samsung’s recently launched mobile operating system “bada”, that runs on smart phones like the Samsung Wave S8500. All apps will be implemented as native hybrid applications, a combination of website and app. This approach allows Netbiscuits customers to manage mobile sites and apps for multiple platforms using one single, cloud-based software system.

The first Netbiscuits customers to be enabled with Samsung bada native hybrid apps include Axel Springer, Spiegel Online, IDG Germany and kicker online. The new apps will provide access to services like Immonet.de, Spiegel Mobil, PC-Welt, GameStar, CIO, TechChannel, ComputerWoche, kicker Mobil and Stau Mobil. Equally, leading German news and economy magazines Focus, Handelsblatt and Wirtschaftswoche launch Netbiscuits native hybrid apps for Samsung bada. All apps will be available in “Samsung Apps”, an integrated application store for Samsung bada smart phones.

Samsung bada apps made by Netbiscuits get implemented as native hybrid applications, a compelling concept of combining mobile website and native app features. As a result, Netbiscuits customers have a central interface for managing all mobile content, whether it is requested via the mobile website or the bada app. Moreover, the benefits of utilizing an app are also being fully exploited. These include the distribution via Samsung Apps, the integrated application store for bada smart phones, the integration with bada phone features such as GPS localization, and last but not least, the high-glossy layout and screen design of bada apps.

„We are proud to help Samsung to efficiently provide more high-quality applications for Samsung bada smart phones”, says Michael Neidhoefer, CEO of Netbiscuits. “Our native hybrid apps are the smartest way for app store operators as well as for content and service providers to take advantage of the fast growing mobile Web. The concept enables app store operators to populate their stores fast and help content and service providers to set up and manage mobile websites and apps cross-platform in a cost-efficient way using Netbiscuits cloud-based software system.”