What:   
The Mobile Marketing Association’s (MMA) upcoming 2010 Consumer Best Practices (CBP) Public Forum event is an open dialog to solicit feedback from all players in the mobile marketing ecosystem with regard to the MMA’s U.S. CBP Guidelines for Cross-Carrier Mobile Content Services document.  Agenda highlights include:

• State of the Mobile Marketing Industry
• Managing Privacy Issues in a Self-regulated Industry
• Haiti Mobile Relief Efforts
• Carrier Panel Discussion
• New Content Distribution

When:   
February 5, 2010

Where:    
Boca Raton Resort & Club
501 East Camino Real
Boca Raton, FL 33432

How:   
To attend the CBP Forum, please register at http://mmaglobal.com/CBP-2010.
Follow the CBP Forum via Twitter at twitter.com/mobilemktgforum.

Why:   
Produced by the MMA’s CBP Committee, the CBP Guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these Guidelines set the industry standard for cross-carrier mobile content services, such as text messaging (SMS), multimedia messaging (MMS), shortcode programs, Interactive Voice Response (IVR) and mobile Web.

Who:   
The MMA represents leading brands, agencies, content providers, operators, entertainment and media companies. Members of the MMA’s CBP Committee include 3C Interactive, 4INFO, Inc.. AT&T Mobility, BANGO, Buongiorno, Cellfish Media LLC., Distributive Networks, F8 Mobile, FOX Mobile Entertainment, Lavalife Mobile, mBlox, Inc., Mobile Messenger, Motricity, MX Telecom, Neustar, Inc., OpenMarket, Predicto Mobile LLC, Publicis NA, Sprint-Nextel, Sybase 365, Syniverse Technologies, Telcordia Technologies, Inc., Telescope, Inc., Thumbplay Inc, T-Mobile USA, Velti, Verizon Wireless, Virgin Mobile USA, Wells Fargo Bank

About:   
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing more than 40 countries around the globe, include all members of the mobile media ecosystem. The MMA’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.


MEDIA CONTACT:
Valerie Christopherson or Kate Mossbarger
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]