Qustodian launches new user controlled mobile advertising service in the UK in partnership with MediaCom and Metro
December 5, 2013
Users download a free app to opt in to receive a personalised advertising service that pays them for the attention they give to branded messages
MediaCom managing user acquisition programme and placing client ads, including Sony, Bose and EA Games at launch.
Metro partner with Qustodian to help grow the users for share in revenues
Notes to Editors
Qustodian is a new, independent digital media company focused on providing next generation mobile advertising and marketing solutions using the mobile internet to communicate with mobile phone users.
Qustodian’s goal is to provide a mobile marketing and advertising service that puts the user in control of what they receive, when and how. Members are offered the opportunity to create and manage a digital profile of their preferences so that they receive the financial and commercial benefits of the use of this data. This is in contrast to many large corporations who are currently collecting this profile data from us for their own benefit. This approach not only benefits the user, but also the advertiser, as the advertiser knows that the user has agreed and wants to receive communications from them.
Qustodian was founded in 2009 from the telecoms and media industries, including experts in mobile marketing, social intelligence and technical innovation. Founding shareholders include Tomi Ahonen, Forbes’ “most influential man in mobile 2012” and Alan Moore, the original proponent of Engagement Marketing. The Company is currently located in London, Madrid and Barcelona.
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $25 billion (Source: RECMA) and 113 offices in 89 countries around the globe. Our “People first, better results” philosophy drives our strategy and reflects our belief that putting people – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom UK family of companies includes such leaders in their fields as: Direct MediaCom, our
direct response experts, creating close, measured connections with consumers; MediaCom Beyond Advertising, content specialists, helping to reach consumers with communications they welcome and value; MediaCom Sport, a specialist sports sponsorship and strategy team focused on helping clients to skilfully position and market their brand at a global level within the sporting arena; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and is a part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacomuk.com.
Find us on Twitter @mediacomuk
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Metro is the UK’s leading urban media brand, helping its consumers get more from city life through its print, mobile, web, social and event based platforms. Launched in 1999 as a concise read for urbanites on the commute, it contains bite-sized news, sport, entertainment and local information that trigger conversations. Distributing 1.4m copies across 50 UK cities and read by 3.4m readers, Metro appeals to a young, affluent and aspirational audience who are increasingly on the move. As such, Metro offers an exceptional suite of digital editions; its iPhone iOS edition, Kindle edition and award winning Tablet Edition.