QR Code® Webinars to Address Need for ISO Compliance and Security | MMA Global

QR Code® Webinars to Address Need for ISO Compliance and Security

June 3, 2011
Submitted by DENSO

Four-part series covers QR Code technology and how to achieve highest ROI for every campaign

LONG BEACH, Calif. (June 1, 2011) — DENSO announced that VitreoQR, the principal North American distributor for DENSO QR Code® software solutions, will present a four-part webinar series on the essentials of QR Code technology. The webinars will explore ISO compliance specifications, security of QR Code content, liability of URL shorteners, the ease and importance of mobile optimization, and how to employ analytics to measure the success of a campaign.

The QR Code is a two-dimensional barcode that can hold many times more information than one-dimensional barcodes. QR Codes are increasingly appearing in advertising as well as on signs, posters, business cards and a wide array of other items. By scanning a QR Code with a smart phone, consumers can be directed to a specific web page or receive targeted messages such as a special offer, discount coupon, product or store information, etc.

“We have been inundated with phone calls from people wanting to get credible and accurate information about how to use QR Code technology, what the best practices are, and how to create campaigns that are secure and successful,” said Michael Balas, founder and CEO of VitreoQR. “This webinar series is specifically designed to communicate the advantages of using specialized software when creating QR Codes to protect an organization from security breaches and deliver campaigns with concrete ROI. DENSO is the inventor of QR Codes, and since VitroQR is DENSO’s principal distributor in the U.S. and Canada, people are coming to us to learn about DENSO technology.”

“The webinars will cover the four cornerstones of a successful QR Code deployment,” added Dave Wickman, Co-Founder and CTO. “These cornerstones are QR Code compatibility; using URL shorteners; optimizing content for peak performance from a mobile device; and using statistics to compare campaigns for maximum success.”

The first of the four webinars will be held on Thursday, June 2, 2011 at 2 p.m. EST, and the remaining webinars will take place at the same time on the three succeeding Thursdays, June 9, June 16 and June 23. For more information, visit www.vitreoqr.com/webinar.php.

About VitreoQR
VitreoQR, based in Cleveland, Ohio, is dedicated to delivering the most technically viable QR Codes and marketing strategies for its clients. VitreoQR technology is built to meet business-strength requirements. Designed specifically for the QR Code mission-critical client who requires the highest possible degree of data security, VitreoQR can deploy perfectly mobilized content and can return state-of-the-art statistics and analytics. These elements are crucially important to corporate, educational, institutional and government organizations. For more information, call (216)-539-9560 or visit www.vitreoqr.com.

DENSO ADC, a pioneer of CCD technology and inventor of the QR Code, is among the
world’s largest manufacturers of mobile data-capture systems. DENSO ADC manages sales of its barcode-scanner products throughout North and South America. For more information, visit www.denso-adc.com.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electric, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 35 countries and regions (including Japan) and employs approximately 120,000 people. Consolidated global sales for the fiscal year ending March 31, 2011, totaled US$37.7 billion. Last fiscal year, DENSO spent 9.1 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges.

In the Americas, DENSO employs more than 16,000 people with consolidated sales totaling US$6.4 billion for the fiscal year ending March 31, 2011.

QR Code is a registered trademark of DENSO WAVE INCORPORATED.