POYNT LOCAL SEARCH AND ADVERTISING PLATFORM SURPASSES 11 MILLION USERS & 2.1 BILLION INTERACTIONS GLOBALLY
Calgary, Canada—November 09, 2011—Poynt Corporation (TSX-V: PYN) (“Poynt Corp.” or the “Company”), a global leader in mobile local search and advertising, today announced the Poynt Platform, (“Poynt” or “the Platform”) has surpassed the 11 million user milestone. In addition an aggregate of 2.1 billion interactions have been recorded by Poynt users globally. The increase in users and interactions has been a catalyst for the Company’s revenue growth.
Over the past twelve month period, the Platform has experienced 158% growth in its user base including adding over 630,000 new users in the past 30 days. Poynt has surpassed 2.1 billion interactions, up from 1 billion interactions on March 11, 2011, representing a doubling of user activity in only eight months.
Throughout this growth, the Company has continued to update the Platform with new features that have been customer driven, such as the addition of information on local gas prices, local events and offers. These features are enhanced by the Company's patented location-based technology and deep device integration.
Consumers using Poynt are typically in the purchase funnel – they have researched the goods, services and events they wish to consume and are at the inflection point of deciding where to make that transaction. The 2.1 billion interactions provides anecdotal insight into consumer behavior revealing some interesting characteristics of Poynt users. The attached infographic provides some possible insight into how Poynt users, or consumers, are using the Platform. (http://media3.marketwire.com/docs/743323_poynt.pdf)
“Access to behavioral data on this scale allows the Company to continue to innovate by providing relevant and contextual offers in-app to our users, as well as important information to advertisers," said Andrew Osis, CEO, Poynt Corp. "As the Company grows its advertising base, our ability to understand purchase intent patterns can benefit the retailer, by driving foot traffic, as well as the consumer, by providing relevant and timely offers. In short, Poynt closes the gap between search and purchase."
About the Poynt Platform
Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.
Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.
Poynt is available as a free download for users in India, Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on Android, iPhone, Windows Phone and Nokia devices, BlackBerry smartphones and BlackBerry Playbook tablet from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.
About Poynt Corporation
Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt (www.poynt.com), enhances a user’s ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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