Pontiflex Issues Universal Privacy Guidelines | MMA Global

Pontiflex Issues Universal Privacy Guidelines

May 18, 2011
Submitted by Pontiflex

Advertisers Shift Dollars to the Opt-In Mobile and Online Signup Ad Platform From Pontiflex


BROOKLYN, NY--(Marketwire - March 14, 2011) - Pontiflex Inc. today announced a set of universal privacy guidelines designed to help the digital advertising industry navigate the ongoing challenges posed by emerging and fragmenting media consumption. The guidelines are based on the stringent privacy practices that form the bedrock of Pontiflex's 100 percent opt-in product development philosophy. Further, the guidelines demonstrate the company's commitment to protecting the personal information of people interacting with its mobile and online signup ads, and now are made available to all.

Pontiflex's privacy principles are based on the following promises to consumers:

* Enable them to have complete visibility into the Personally Identifiable Information (PII) they share with advertisers
* Give them total transparency into what they are signing up for
* Empower them with the control to sign up to receive advertising in a simple way
* Protect and safeguard the data and information that they submit to advertisers
* Innovate responsibly with a strong focus on privacy and security as the digital medium evolves

Pontiflex is at the center of the evolution of privacy policy due to its position as the first email and social acquisition platform. The company's pioneering signup ad technology enables users to opt-in to receive advertisements from brands they like without leaving a site or mobile app. Consumers are shown clear and explicit links that explain what information will be collected and how that information will be used. The 100 percent opt-in approach utilized in Pontiflex mobile and online signup ads has shown strong appeal to advertisers looking to engage consumers in a privacy-friendly way.

"We are moving money away from other channels toward Pontiflex signup ads," said Daniel DeYoung, Director of Marketing, PalmBeach Jewelry. "A commitment to privacy is essential for building a lifetime relationship with our consumers -- a meaningful relationship that is based on trust. What's more, we are sure that the people who are signing up for our ads are high-intent prospects -- people who have explicitly raised their hands and asked to hear from us."

Using the Pontiflex approach, mobile signup ads displayed on iPhone and Android apps, such as Medieval Lite and Useful Facts, require consumers to tap on advertisements to opt in to hear from brands. Clearly displayed links underneath the ads direct users to a simple-to-understand privacy policy. Signup ads displayed on the order confirmation page of e-commerce company Cafepress.com are another example of the safe and transparent online experience. Similar to mobile signup ads, the signup ads on Cafepress.com require users to opt in to receive advertisements. There are clear links to the privacy policy, as well as links that explain what user information is being collected and how it is being used.

"Not only is privacy the right thing to do -- it's good for business," said Zephrin Lasker, CEO and Co-Founder, Pontiflex. "At Pontiflex, we are firmly committed to providing a 100 percent opt-in user experience. As a result, advertisers only connect to high-intent consumers who want to hear from them. It's no wonder that our advertisers keep coming back for more."

Pontiflex's mobile and online signup ads have seen rapid adoption from leading brands like Kimberly-Clark, Heinz, WebMD, BabyCenter, Tommy Hilfiger, Nautica and the ASPCA. More than 21 million people signed up in 2010 to hear from an advertiser through the Pontiflex platform -- roughly 10 percent of the U.S. online population.

About Pontiflex
Pontiflex is the industry's leading mobile, e-mail and social acquisition platform. Pontiflex's patent-pending technology makes advertising relevant by connecting people to the brands that matter to them. Pontiflex lets people sign up for ads on websites, blogs and in mobile and social media apps to get deals and information from brands and organizations that they like. Advertisers only pay for signups -- the actual data from people who have chosen to hear from them. Be it moms who sign up for the Kimberly-Clark HUGGIES "Enjoy the Ride" Loyalty Program, pet lovers who sign up to help save animals with ASPCA or shoppers who sign up to get fashion insider information from Tommy Hilfiger, millions of people use Pontiflex every day to receive the right ads from their favorite brands and organizations.

Media Contact
Tiffany Sumner
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