MOVITAS PROVIDES THE MOBILE PLATFORM FOR OCEAN PROPERTIES PORTFOLIO (OCTOBER 2010)
October 2, 2010
Submitted by Movitas
Ocean Properties has added significantly to its mobile guest capabilities with the adoption of the Movitas Mobile Platform for Hotels and Resorts, and began rolling out integrated mobile solutions to its properties that include mobile sites, mobile marketing campaigns and mobile communication features for guests and groups.
According to Loren Gray, Director of eCommerce at Ocean Properties, the Movitas platform is scalable for hotel management companies with dozens or hundreds of properties and, due to its visual editor and campaign wizards, is easy for individual property managers to operate. "What drew us to Movitas was the need for platform scalability and flexibility, coupled with the ability for our individual property managers to be involved." Oceans has already begun creating and deploying complete mobile solutions to its properties, including Jupiter Beach Resort, Lido Beach Resort, Hollywood Beach Marriott, Sheraton Suites Key West, Hilton Deerfield Beach and Holiday Inn Key Largo.
Ocean Properties identified several distinct business needs where mobile could have a positive effect, including driving more revenue while guests are on location, providing value-added utility to guests, as well as a buzz-worthy experience they can take home and tell their friends about. Each of these needs have been met with features such as mobile concierge (designed to offer guests more convenience and comfort); mobile ordering for flowers, wine, and reservations; search for nearby activities on and off-site; guest opt-in to special offers delivered via text; and mobile web offers designed to drive foot traffic to on-site amenities and shops.
Movitas makes money for hospitality businesses - by focusing mobile solutions on the local, in-destination consumer experience to capitalize on revenue opportunities that are unique to mobile. Movitas mobile hospitality solutions are for every type of smartphone and feature phone, with an integrated mobile platform that includes mobile commerce, publishing, messaging, advertising and social media.
The Movitas mobile platform is available through marketing agencies and other value-add partners or via a self-service web platform, Movitas.com. Call 888-343-3721, visit www.movitas.com or text "hotel" to 77950 to receive a complimentary copy of our new resource guide, Mobile Best Practices for Hotels & Resorts. See some Movitas clients' mobile sites at http://movitas.com/clients
About Ocean Properties Ltd & Affiliates
With corporate headquarters in Delray Beach, Florida; Portsmouth, New Hampshire; and Montreal and Toronto, Canada; Ocean Properties Limited is one of the country's largest franchisers of hotels and resorts. The company currently owns and operates properties throughout North America including franchised hotels such as: Marriott, Hilton, Holiday Inn, Starwood, Preferred and a variety of Independent Resorts. For more information on Ocean Properties Limited and its Affiliates, www.oplhotels.com