More Mobile Muscle to Trailer Park: Jason Friedlander Joins as Senior Director, User Experience and Strategy, Mobile | Mobile Marketing Association
March 23, 2012

March 23, 2012---

Industry-leading entertainment marketing agency Trailer Park is pleased to announce Jason Friedlander has joined the company as Senior Director, User Experience and Strategy, Mobile. Working closely with Evan Geerlings, Trailer Park’s VP, Mobile, Friedlander will assume a hybrid creative director/user experience role, overseeing creative direction for all mobile products and implementing a user-centered design approach within the division. He will also be responsible for developing strategic solutions based on clients’ project needs.

Geerlings comments, “I'm really excited about the opportunity to have Jason come on board here at Trailer Park. Having worked with him in the past at icandy Interactive, I know the passion he can bring to a project and a team. He's a creative thinker that not only understands the space and the clients’ needs, but can translate that to the many mobile ecosystems we support. And above all, he concepts and creates amazing user interfaces based on proven methodology, psychology and data.”

Friedlander’s past experience includes Senior Director, Digital Experience Design at Deluxe Digital Studios, and Senior Director, Strategic Projects at Ascent Media’s Blink Digital (now part of Deluxe). He’s also been VP, Production at icandy Interactive, and a Digital Producer at Technicolor Creative Services and B1 Media. Among his clients, Disney, Mattel, Sony Music and Pixar. All told, he has cultivated and grown multi-million dollar client relationships and led interactive teams in strategic development, production and management of interactive content for Mobile, Web and Home Entertainment practices.

Recent projects from Trailer Park’s growing Mobile division include the GRAMMY Live app for iPhone, iPad and Android, and the Stifler App Suite for Android and iOS to promote Universal Picture’s upcoming American Reunion.

For more information, please contact: Lauri Aloi @917.553.5812, or [email protected].

About Jason Friedlander
Jason Friedlander is Trailer Park’s Senior Director, User Experience & Strategy, Mobile. He brings over a decade’s worth of experience in user experience and product strategy, as well as human-computer interaction. In his new role, Jason will assume a hybrid creative director/user experience role, overseeing creative direction for all mobile products and implementing a user-centered design-approach in the division.

Prior to joining Trailer Park, Jason worked as Senior Director, Digital Experience Design at Deluxe Digital Studios, and Senior Director, Strategic Projects at Ascent Media’s Blink Digital (now part of Deluxe). He’s also been VP, Production at icandy Interactive, and a Digital Producer at Technicolor Creative Services and B1 Media.

Among Jason’s career highlights, producing and developing the first interactive game and many highly interactive features for Apple’s iTunes Extras and iTunes LP Platforms, producing and developing one of he first in-movie BD Java interactive features for Blu-ray. And he creatively produced projects for clients such as Disney Mattel, Sony Music and Pixar.

Jason earned a Bachelor of Arts degree from Arizona State University, as well as a Master of Science degree in Human-Computer Interaction from DePaul University and a mini-masters in User Experience Design from Rutgers.

About Trailer Park
Based in Hollywood, CA., Trailer Park is the industry’s leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and television networks, channels and programs, home entertainment media, including DVD/Blu-ray releases and video games, digital publishing, sports projects, music and original content for the Web. Trailer Park, a collection of creative boutiques, specializes in the concept, design, production and implementation of audio/visual, print, mobile and digital marketing campaigns for every segment of the entertainment industry.

Among Trailer Park’s entertainment clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Paramount and Warner Home Video. On the growing Brand side, they have added Toshiba Consumer Electronics and Computers, AMD, ING Direct, Newegg.com and Bolthouse Farms. www.trailerpark.com