March 22, 2013
Hollywood, Calif. (March 19, 2013) Modus Operandi, LLC, announces the recent acquisition of Dark Matter, Inc, a marketing strategy firm, with a reputation for developing mobile strategy. The latest terms of agreement will be disclosed later this year.
“We believe that Dark Matter’s unparalleled experience in developing mobile marketing strategy for Fortune 1000 companies will greatly contribute toward expanding our overall service offerings. Our clients are rapidly moving toward strategically led, data-focused marketing initiatives and Dark Matter’s expertise in this area is a perfect compliment to the foundation we’ve already laid.” said Miles Dinsmoor, Chief Executive Officer of Modus Operandi.
The acquisition further cements Modus Operandi’s position as a “Mobile First” agency, acknowledging that consumers today are not only mobile, but rely on a myriad of devices and platforms to engage with brands. This consumer behavior generates petabytes of new information on almost a daily basis. Information that companies like Modus Operandi mine to make smarter, more informed decisions on everything from targeting methods to retention tactics.
About Modus Operandi
Modus Operandi is a digital agency that focuses on helping their clients with their greatest communication challenge: the multi-screen, mobile consumer. They use a data driven, scientific approach to defining customer behavior by analyzing consumption patterns across all the digital devices and channels customers use daily, and deliver cohesive solutions tailored to their needs.
Miles Dinsmoor (323) 405-3887