September 8, 2011


mobilesquared And MMA Join Forces For Europe’s Only Permission-Based Marketing Event
-The access:mobileROADSHOW event: Permission-Based Marketing will take place on October 3rd-
Wokingham, 8th September 2011, – Leading mobile research company, mobileSQUARED and the premier global non-profit trade association, the Mobile Marketing Association (MMA), are delighted to announce their partnership for the access:mobileROADSHOW: Permission-Based Marketing, taking placein London on 3rd October 2011. This event runs in conjunction with the MMA Forum London  on the 4th and 5th of October 2011.
The access:mobileROADSHOW: Permission-Based Marketing, event will provide the insight, knowledge, data and the latest case studies to help companies to execute effective and creative permission based campaigns. Leading industry experts from companies including Alcatel-Lucent, BBC, Interflora O2 Media, the MMA and Velti have already been confirmed to speak at the event.
This is the only event dedicated to developing an opt-in database to successfully and effectively communicate with the end mobile consumer. Mobile is fast becoming the most direct and effective way for brands and businesses to reach their target audience and is available to every company, big or small. This event is set to change how companies view mobile as a marketing tool and encourage them to make the most of the mobile channel to build a mutually beneficial relationship with their target consumers.
The latest data clearly shows how mobile marketing campaigns can play a significant role in enhancing a company’s communication with its customers, and the potential to increase revenue is enormous as Permission Based-Marketing (PBM) can generate response rates of 50 per cent.1  
“Permission-Based Marketing isn’t just about sending an SMS message and then forgetting about the consumer. PBM will become the most powerful and effective means for any businesses of any size to develop a 1-2-1 relationship with each and every customer. It’s about building the database and then being creative in a relevant and contextual way,” said Nick Lane, chief strategy analyst at mobileSQUARED.
“We are delighted to team up with mobileSQUAREDon this event, which complements our own themes and agenda for the MMA Forum London, focusing as it does on the pivotal role the consumer plays in mobile marketing. Mobile is becoming an increasingly important element of all marketing campaigns and PBM will play a large role in that,” said Paul Berney, MMA CMO & Managing Director for EMEA.
Delegate passes will cost £200 for MMA members and £399 for non-members. All delegates will receive a copy of a White Paper from the MMA on Permission-Based Marketing which will be published that day and a free PBM report from mobileSQUAREDcontaining an industry overview and latest case studies. To register go to
  1. Report from Out There Media
About MobileSQUARED
mobileSQUARED provides specialist research which enables brands, agencies and the mobile industry to increase engagement with the mobile consumer. We conduct primary research on the mobile industry and mobile consumers, with a focus on delivering exclusive forward-looking data on mobile device usage, mobile web, app and commerce trends and usage, and mobile advertising responsiveness to help clients identify and respond to fast-changing mobile trends. For further information please visit
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit
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Robert Haslam.
Senior Account Executive
The Plaza, 535 Kings Road, Chelsea, london SW10 0SZ
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