Mobile Marketing Association's International Journal of Mobile Marketing NOW AVAILABLE | Mobile Marketing Association
January 15, 2008

 

FOR IMMEDIATE RELEASE

MOBILE MARKETING ASSOCIATION’S INTERNATIONAL JOURNAL OF MOBILE MARKETING NOW AVAILABLE

Fourth Issue Highlights Global Mobile Marketing Innovations & Developments

Who:     The Mobile Marketing Association )MMA) Academic Outreach Committee, led by Michael J. Becker, iLoop Mobile, Inc., and Michael Hanley, Ball State University, and has member participation from Action Engine, Ad Infuse, Inc., ipsh!, Motricity, NeuStar, Inc., Northeastern University, Proteus, a 2ergo Company, SinglePoint, TMP Directional Marketing and Zoove, released the fourth issue of The MMA International Journal of Mobile Marketing )MMA-IJMM).

What:     The MMA-IJMM uniquely provides industry and academic insights into the mobile channel and its use for marketing. Issued twice annually by the MMA Academic Outreach Committee, the MMA-IJMM article contributions are made by industry experts, thought leaders and other global academic leaders. Articles in this edition address:

·          How text messaging is being used by the presidential campaigns
·          How consumers perceive free offers and the implications for mobile marketing
·          Image recognition as an opt-in method
·          Participation TV
·          Business models used in Asian countries
·          Legal issues for interactive promotions

 Where:   The journal is only available through subscription via the MMA website www.mmaglobal.com
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
 
FOR MORE INFORMATION:
NA & APAC
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]
 
EMEA
Hinda Smith or Jen Allen
Mi liberty Ltd
+44 )0) 20 7751 4444