Mobile Marketing Association Releases Second Issue of MMA International Journal | MMA
December 13, 2006
Mobile Marketing Association Releases Second Issue of MMA International Journal of Mobile Marketing

Industry and Academic Journal Provides Global Insight into Mobile Marketing

Boulder, CO, Dec. 13, 2006 —The Mobile Marketing Association (MMA) ( today announced the release of its second issue of The MMA International Journal of Mobile Marketing. The MMA International Journal of Mobile Marketing (MMA-IJMM) is the world’s first journal dedicated to educating the mobile and academic community on the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Outreach Committee and contains 11 articles from academics, industry experts and thought leaders.

“The first edition of the MMA-IJMM was an overwhelming success,” said Laura Marriott, Executive Director of the MMA. “Mobile marketing has global impact and reach, and this is seen in the number of article contributions from around the world. Our MMA Academic Outreach Committee is key to the development of this journal publication and we thank them for their efforts.”

”Progress continues to be made towards developing an understanding of mobile marketing and its use in the most effective way,” said Michael Hanley, Assistant Professor of Advertising at Ball State University and co-chair of the MMA Academic Outreach Committee. “The MMA-IJMM is a valuable resource for those in both industry and academia who are interested in learning more about mobile marketing.”

The second issue of the MMA-IJMM includes 11 papers covering a wealth of topics including special focus on Asia, including China and Korea. The MMA-IJMM is published twice a year in June and December.

The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and Michael Hanley, Ball State University and has member participation from Action Engine, Airborne Entertainment, AOL Mobile, Distributive Networks, ipsh!, Mobot, Motricity, NeuStar Inc., TMP Directional Marketing and Zoove.

For more information on the journal, to submit articles or to purchase a copy, please visit the MMA website (

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit

For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]