BELLEVUE, July 19 — The Board of Directors of the Mobile Marketing Association (MMA) today announced that it has selected Laura Marriott to be its new Executive Director. Ms. Marriott will be responsible for managing the global operations of MMA, which strives to stimulate the growth of mobile marketing, m-commerce and supporting technologies. MMA initiatives actively establish industry-wide, national and international guidelines for mobile marketing and address the needs of companies that are currently active in the mobile marketing industry, or interested in mobile marketing as a new aspect of their business.
"We are extremely pleased that Laura will represent MMA and lead the organization's efforts in growing its membership, maximizing its reach, and helping shape the global mobile marketing industry’s future," said Jim Manis, Global Chairman for the Mobile Marketing Association. “The MMA is entering a new stage of development as the market evolves, and Laura will help us to grow with selected initiatives and events designed to foster sustainable, consumer-friendly growth in the marketplace.”
Ms. Marriott has over fourteen years of experience in the high-tech industry in the areas of business development, product management and marketing, including extensive experience in the mobile marketplace. Most recently, Marriott served as Intrado Inc’s Director of International Mobility Marketing, where she was responsible for the development and delivery of messaging solutions. While at Intrado she also managed marketing for the wireless 9-1-1 portfolio and helped to successfully execute Intrado’s acquisition of bmd wireless, a global leader in core network messaging.
Before her tenure at Intrado, Marriott also held leadership positions at Cyneta Networks and Cell-Loc Inc. She graduated from the University of Alberta.
"This is an exciting time to be in the mobile marketing industry," said Marriott. "New technologies, wireless data adoption and true interoperability will result in tremendous benefits to MMA, its members, consumers and the industry as whole. Further, we have a tremendous opportunity to reinforce and extend the robustness and sustainability of the marketplace by serving as an effective forum for representatives of all major constituencies."
The Mobile Marketing Association Executive Committee includes: Jim Manis, Global Chairman (m-Qube); Louis Gump, Vice-Chairman and Treasurer (The Weather Channel Interactive); Carrie Himelfarb-Seifer, Secretary (Vindigo); Jerry Easom (Syniverse Technologies) and Jean Berberich (Procter & Gamble).
Peter Fuller, the MMA’s prior Executive Director, has resigned to pursue consulting opportunities in the mobile marketing space after five years of service to the organization. He will continue to be an active MMA member.
About Mobile Marketing Association (MMA)
The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing, m-commerce and supporting technologies. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software providers and services providers, as well as any company focused on the potential of marketing via mobile devices. The Mobile Marketing Association’s global headquarters are located in Bellevue, WA. For more information, please visit www.mmaglobal.com
For more information:
Executive Director, Mobile Marketing Association[email protected]