Mobile Marketing Association Names 2009 Board of Directors for Latin America | MMA Global
May 15, 2009

MMA also named new representatives for other three regions in the world

New York, London, Singapore & Sao Paulo – May 14, 2009 — The Mobile Marketing Association (MMA) ( today announced the new representatives of its regional board in Latin America. The election of the new board members comes after over a month of nominations and voting by MMA members and precedes the election of regional Executive Committee members, who also make up the Global Board.

MMA also announced today the new representatives of its other three regional boards in North America, Europe and Asia Pacific. The MMA global and regional board members work together with MMA staff to oversee and guide the Mobile Marketing Association and its industry initiatives, continuing to foster region-wide leadership on the key issues that affect the industry such as metrics and measurement and the protection of consumer privacy.

“As an action-oriented, member-driven trade association, we incorporate the entire mobile marketing ecosystem in the work that we do. The input and the leadership that we receive from our board members around the world is absolutely vital in that process,” commented MMA President and CEO Mike Wehrs. “Our thanks go to the 2008 board members for their contributions over this past year and we look forward to working with the new regional boards to make 2009 and beyond even more productive for our members and the mobile marketing industry as a whole.”

“The MMA LATAM Branch was formed in 2008 in order to establish a regional MMA presence. Thanks to the 2008 board members and their efforts, we increased membership in the region and were able to drive sustainable development of the industry marked by the release of the Consumer Best Practices for Brazil with the backing of all the major carriers. We are pleased to welcome the new board of directors that will help grow the potential of the Latin American market extending MMA work to other countries in the regions and to other areas such as mobile advertising, education and metrics”, said Terence Reis, Managing Director for Latin America.

Comprised of individuals representing some of the most prominent agencies, advertisers, handheld device manufacturers, wireless operators, retailers, software and service providers involved in mobile marketing, the MMA 2009 Boards of Directors for Central and Latin America is as follows:

  • Carlos Domingues, Solutions Marketing Director, OKTO Tecnologica e Servicos de Informatica Ltda.
  • Enrique Yuste, President, Wunderman Latin America
  • Felipe Munoz, Sr. Director, Yahoo!
  • Fernanda Pereira de Magalhaes, Mobext Brazil Manager, Mobext
  • Juan Adlercreutz, Interactive Marketing Manager Latin America, The Coca-Cola Company
  • Leonardo Xavier, Managing Director, Pontomobi / RBS
  • Matthew Garlick, Director, Latin America, 2ergo
  • Omarson Costa, Head of Mobile Services Business Development, Microsoft
  • Roberto Vazquez Ferrero, Director Telecom Practice Latin America, The Nielsen Company
  • Samantha Jones, Business Coordinator, UOL

The elected directors join emeritus and sustaining directors in LATAM are:

  • Alexandre Manuel Madeira Fernandes, Director of Products & Services, Vivo S.A
  • Federico Pisani Massamormile, CEO, HANZO
  • Guillermo Rivaben, Marketing Director, Telecom Personal S.A.
  • Alexandre Buono, Director for New Business and Strategic Planning, TIM Brasil
  • Sérgio Messiano, Interactivity Manager, Oi

The new board will hold its first meeting within 30 days of election. Regional and Global Executive Committee elections and the appointment of the new Global Chairperson will be announced in June.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit For information relating to the MMA’s Mobile Marketing Forum series, please visit


Maria Ramirez or Julio Gama
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