Mobile Marketing Association LATAM Announces September MMA Forum | MMA Global

Mobile Marketing Association LATAM Announces September MMA Forum

August 5, 2010

Event will gather brands, advertising agencies, content providers, operators, media, entertainment and technology companies, as well as national and international speakers.
São Paulo, August 5, 2010 – Mobile is becoming today’s most ubiquitous media channel.  More than one billion mobile devices are sold every year around the world and, thanks to digital media convergence, they are quickly becoming consumers’ preferred screen choice.  Mobility enables brands to get direct access to consumers, who are always connected in a unique and personalized dialogue established between both.  Considering the current opportunities and challenges for marketers in this environment, MMA (Mobile Marketing Association) LATAM will hold its 2010 MMA Forum on September 2, 2010 in São Paulo.

MMA Forum features a variety of renowned speakers and experts, who will discuss best practices for the mobile market, how brands can maximize this channel, how mobile technologies can become increasingly standardized and accessible when integrating mobile into an overall marketing strategy, as well as subjects on convergence and mobility.  The purpose of the event is for companies to exchange the experiences they accumulated by using winning mobility strategies, and to promote the mobile marketing ecosystem by identifying new opportunities and creating benchmarks for best practices to protect the consumer experience.

Marco Lopes, Managing Director for MMA LATAM, said, “The Forum will place the entire mobile marketing ecosystem under the same roof at a time of fast adoption of mobility as a means to promote, sell and advertise products and services.  It will foster knowledge and information exchange among MMA members and other attendees, through interactive agendas and case studies that provide insights into our fast-growing sector.”

On September 2, agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers will gather at Blue Tree Towers Morumbi, Av. Roque Petroni Jr., 1000, in São Paulo.  MMA Forum São Paulo is presented by sponsors Gemalto, Microsoft and Alcatel-Lucent. All event information, including the agenda, speakers and sessions can be found at and additional details are available to Twitter followers of @MobileMktgForum.

The MMA Forum agenda will include speeches by both national and international acknowledged names, with highlight to:

Tomi Ahonen, Author, Consultant and Motivational Speaker
Tomi Ahonen authored six bestsellers on telecommunications and technology; he also published a series of three eBooks in 2009.  He is an independent consultant and motivational speaker addressing areas like mobile telecommunications, Internet, media, advertisement, credit and banking, social networking, and virtual reality.

Tomi is regarded by the industry as an important intellectual leader, which is evidenced by his peers’ support to his ideas, and by his concepts that are mentioned in 50 books from others authors.

Simon Andrews, addictive Founder
Addictive is a mobile service agency that Simon established early this year.  Simon has worked with digital agencies since 1995.  He is one of the three partners who launched what has become now the Modem Media in Europe – expanding a six-person business installed in a room at Soho to 250 individuals now spread in London, Paris and Munich.  Clients include IBM, General Motors, PlayStation, Nortel, Amazon, and Unilever Lynx.

Jeffrey Hayzlett, Bestselling Author, CMO Celebrity, Digital Thought Leader
Jeffrey is the author of the bestseller named “The Mirror Test” stating that you and your company must adapt or die.  Delivering frequent speeches around the world, he addresses themes that include business growth, communication and marketing.  He makes speeches at leading events like “The Economist Marketing Summit”, “The Conference on Marketing”, “The 140 Character Twitter Conference”, “CMO Summits”, “Mobile Marketing Forum”, “Digital Life Design Conference”, “Photo Marketing Association Conference”, “Direct Marketing Association Leadership Forum” and “National Postal Forum.”  Acknowledged as a CMO celebrity by Forbes, he has recently led one of the largest and most significant turnarounds at Kodak where he performed as CMO. 

Josh Weinrobe, Director, Business Development, Turner Broadcasting System Latin America, Inc.
Josh Weinrobe is the Business Development Director for Turner Broadcasting System (TBS) Latin America, Inc.  In this capacity Weinrobe is responsible for developing digital products and distribution strategies, and identifying and managing new business alliances that can expand Turner’s presence in a large variety of digital content categories.  As part of his responsibilities, Weinrobe leads Turner mobility efforts across a broad spectrum of news and entertainment aired by the paid TV channel the company owns and operates in Latin America.

Maria Luisa Askar López – Media Director Univeler Brazil
Maria Luisa Askar López is the media director at Unilever Brazil, responsible for managing the strategic media for all Unilever brands.  Malu López also chairs the Digital Marketing and Media Managing Committee, and is a member of the Board of IVC, the Brazilian institute that determines circulation. 

About Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit

Eduardo Octaviano
Media Advisor
(5511) 87061000
[email protected]

Valerie Christopherson
Global Results Comm. (GRC)
P: +1 949 608 0276
E: [email protected]