October 5, 2010



Former IAB CEO and Ad Agency & Media Executive Brings More Than Two Decades of

Global Experience and Leadership in Media, Marketing, Telecom and Venture Capital




New York, London, UK, Singapore & São Paulo: Oct. 5, 2010 - The MMA (Mobile Marketing Association) ( today announced the appointment of Greg Stuart as President and CEO, effective immediately.  Mr. Stuart will oversee the implementation of the MMA’s recent repositioning, which will enhance the MMA’s effectiveness at the global, regional and national levels in order to reach its goal of making mobile an indispensible part of the marketing mix.


Mr. Stuart was the President and CEO of the Interactive Advertising Bureau (IAB) from 2001 through 2007. During his tenure that organization’s revenue grew more than 500 percent, its membership up 10x and Internet Advertising spend growth from USD$6 billion annually to more than USD$17 billion. Over the past three years, Mr. Stuart has served as advisor, director and angel investor to more than a dozen venture-backed companies worldwide, a few of which have already exited for over three quarters of a billion U.S. dollars.   


 “Greg is a seasoned leader with hands-on experience in building out new media channels and digital media businesses. This, combined with his clear vision for the mobile industry, and his understanding of the global markets, makes him the ideal CEO to further the MMA’s mission of building the mobile marketplace,” said Federico Pisani Massamormile, global chairman for the MMA. “His successful track record in galvanizing an association and building a new medium, along with his unique understanding of each constituent in our membership will be key for helping global brands and agencies make mobile a critical part of their marketing mix.”  


“I am truly excited to be joining the MMA at this stage,” Mr. Stuart said.  “My sense is that the need to evangelize the channel has changed to a need to educate brands and agencies on how to apply the reach and personal and powerful effectiveness of mobile for their brands. The time has come to bring together consumers, global marketers, agencies, the media, technology and carriers to build a best of breed medium in mobile.”


Stuart added. “The mobile medium is at a tipping point much like the Internet was a decade ago.  There is a definite appetite for mobile now. It is the MMA’s role to help all the industry participants understand how the mobile channel can transform their company’s bottom line. I invite everyone interested in, or already engaged with, mobile today to get involved with the MMA in this mission.”


Mr. Stuart will be based in New York and will oversee the MMA’s global operations. As a global organization with regional focus and local relevance, his immediate focus will be to work with the members to dramatically increase marketing spend on mobile while helping brands and agencies to be successful; and to support media, technology companies and carriers to develop and prosper from the mobile marketing ecosystem.


Mr. Stuart brings more than two decades of experience with all aspects of the marketing business including the buy-side, sell-side and both as a CMO and head of ad sales, as well as a long history of working with digital media companies and venture firms in Silicon Valley & Silicon Alley and International.  He has also consulted to a number of the telecom companies both in the EU and U.S.  


He is a keynote speaker on advertising and digital media in countries around the world including Brazil, China, Turkey, Indonesia, Argentina, United Kingdom, Israel, Germany, Spain and the United States.  In 2006, Ad Age named Stuart as one of “10 Who Made Their Mark,” along with Jay-Z and YouTube co-founder Chad Hurley. Ad Age also identified his book, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, as “No. 1 of 10 books you should have read”.  Mr. Stuart has been widely quoted in AdAge, Adweek, BusinessWeek, CNN, Forbes and The Wall Street Journal.


“After many months of searching, we’re thrilled to have found a ‘Triple Header’ CEO for the MMA - - not many individuals have the CEO, CMO and Ad Sales experience all under one umbrella in addition to Global experience and a track record at successfully growing a new medium. The global board and I are confident Greg will go above and beyond to drive innovation and continue the excitement of mobile marketing. We are fortunate to have him at the helm,” concluded Mr. Pisani Massamormile.


About the Mobile Marketing Association (MMA)


The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit


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Valerie Christopherson
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]