April 8, 2011
Mobile Marketing Association Announces Workshops on Consumer Engagement, Mobile Data Monetisation and Social Mobile Commerce
Singapore, April 8, 2011 – The Mobile Marketing Association (MMA) today announced that it will be conducting three mobile marketing workshops at the Grand Hyatt Singapore on May 3, ahead of the MMA Forum in Singapore on May 4-5, 2011. The workshops will introduce participating marketers to global mobile marketing strategies and tactics, methodologies for collating and utilising user data to power new revenue models, and the benefits of integrating social strategies with mobile marketing efforts.
“The MMA Forum in Singapore will see some of the most influential players in the mobile ecosystem come together to collaborate on effective consumer engagement strategies. With the three workshops prior to the event, we want to ensure that we draw on the global experiences of the Forum participants to educate marketers on how to ensure mobile success in today’s consumer-driven marketplace. The workshops will equip participants with the tools to gauge the right mobile marketing and social strategies for their businesses and drive new revenues through the mobile marketing ecosystem,” said Rohit Dadwal, Managing Director – APAC, Mobile Marketing Association.
Workshop I: Global Truths of Mobile Marketing - Essentials for Successful Consumer Engagement, 9.40 AM – 12.40 PM
This workshop will cover the global truths of mobile marketing strategy and tactics. Marketers will be introduced to the latest mobile capabilities, technologies, standards and guidelines. The programme will offer practical steps to developing and executing successful, industry compliant, mobile marketing strategies.
The workshop will be presented by Jojit Alcazar, Head Mobile advertising, Smart Telecommunications; Michael Becker, Managing Director, North America, Mobile Marketing Association; Barney Loehnis, Head of Digital, Asia Pacific, Ogilvy One.
Workshop II: Advertising, Analytics and App Stores - How to Drive New Revenues through the Mobile Marketing Ecosystem? 2.00 – 5.00 PM
The barriers between mobile and web continue to collapse as internet-ready devices increasingly transport massive amounts of data through mobile networks. Sponsored by Openwave Systems Inc, this workshop will help educate carriers, media companies, brands and other internet stakeholders on collating and using user data to power a variety of new revenue models.
The workshop will be conducted by Christian Goswami, Director of Product Management, Openwave Systems Inc; Patrick Mork, Chief Marketing Officer, GetJar; Antti Ohrling, Co-founder, BLYK; Mayur Pitamber, Product Strategist, Openwave Systems Inc; Heather Wee, Head of New Media, Maxis Communication Berhad.
“We are very excited to be part of MMAF 2011. As the mobile ecosystem evolves at a fast pace, mobile operators need to effectively manage data traffic while focusing on revenue generating solutions”, said Indranil Chatterjee, VP of Product Management and Strategic Marketing, Openwave Systems Inc. “The Asian market, in particular, is very important for the mobile industry as countries in the region are developing rapidly in terms of smartphones, mobile data usage and rollout of new applications and services. We look forward to sharing insights and key trends across the mobile ecosystem with our peers and partners, and we believe the forum will help everyone understand better the roles each player holds to contribute to the mobile ecosystem.”
Workshop III: Social Mobile Commerce - Best Practices in Integrating Social and Mobile to Drive Revenue, 2.00 – 5.00 PM
This workshop will see thought leaders from around the globe share success stories and insights on social mobile commerce. The programme will focus on latest research and case studies showcasing revenue growth through the successful integration of social and mobile marketing strategies.
The workshop will be conducted by Andrew Kahlow, CEO, Online Marketing Connect; Eden Lau, CMO, Brandtology.
Delegate fees for the workshops:
MMA Members
Regular & on-site registration
One pre-event workshop
Two pre-event workshops
Regular & on-site registration
One pre-event workshop
Two pre-event workshops
Themed “Consumers Are Mobile; Are You?”, this year’s MMA Forum Singapore focuses on consumer-centric engagement. The event will draw more than 250 local and regional delegates to Singapore. To view the Forum agenda and find out about registration, visit
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit
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