Attendees Will Have Networking Opportunities With The Best In The Business

New York – May 26, 2010 – The 2010 MMA Forum New York, the largest and most comprehensive networking conference focused on mobile marketing will feature a distinguished line-up of speakers according to today’s announcement made by the Mobile Marketing Association (MMA).    The MMA Forum New York will take place at the Waldorf Astoria on June 8 and 9, 2010, and the conference will debut several new premiere events including an “Adopt-a-Brand” program and a “Mobile Experience Lab.”

Headlining this year’s event is Soledad O’Brien, CNN Anchor & Special Correspondent.  Speakers also include some of the world’s leading global brands and mobile industry veterans such as:

• Alcatel-Lucent, Thomas Labarthe
• CNN Mobile, Louis Gump
• Disney Online, AJ Rhodes
• ESPN, John Zehr
• Google, Mike Steib
• HP, Tia Newcomer
• Kodak, Jeffrey Hayzlett
• Microsoft Advertising, Charles Johnson
• Ogilvy, Maria Mandel
• R/GA, Richard Ting
• Target, Nathan Maehren
• United Nations Foundation, David Aylward

"People are increasingly relying on their phones to stay informed, and CNN provides the best of our worldwide reporting to them wherever they are," O'Brien said. "CNN's In America unit tells those under-reported stories about events, people and issues that are important to our mobile audience."

Additional speakers include Tomi Ahonen, Author; Tracy Benson, BestBuy; Scott Drake, CNBC; Elizabeth Harz, Electronic Arts; Aimee Higgins, Pandora; Solomon Masch, MTV Networks; Tara Scarlett, Coca-Cola and more!

“We are honored to have such distinguished guests at this year’s MMA Forum.  Never have we been so fortunate to bring together such a stellar roster of influential speakers.  It truly is representative of a maturing marketplace for mobile marketing,” said Rebecca Smith, Senior Manager, Events and Sponsorships for the MMA.  “The educational content of the conference represents the best and brightest business leaders from across the mobile marketing ecosystem.  Each of them offer insight and expertise into the most important aspects of mobile today.  We look forward to a widely successful event!”

The MMA Forum will also feature an “Adopt-a-Brand” program that enables MMA members to subsidize the cost of a pass for brands, agencies and retailers that want to attend the Forum.  The conference will also have a “Mobile Experience Lab” which is an interactive way for delegates to experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategies. 

To register for this year’s MMA Forum please visit: http://www.mobilemarketingforum.com.  The event runs June 8 -9, 2010 with a pre-event workshop on June 7th focused on Mobile Marketing 101. 

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit http://www.mmaglobal.com/. 

FOR MORE INFORMATION:
Valerie Christopherson or Kate Mossbarger
Global Results Comm. (GRC)
P: +1 949 608 0276
E: [email protected]
E: [email protected]