Alcatel-Lucent Joins Board while Isobar is Given Honorary Member Status; Vibes Executive Named Vice Chair
New York, London, UK, Singapore & Sao Paulo – May 20, 2010 – The Mobile Marketing Association (MMA) today announced that Alcatel-Lucent and Isobar, a global full-service digital communications agency, are new members of its North America Board of Directors. The MMA also announced that Jack Philbin, co-founder and president of Vibes Media, one of the United States’ premier experts on mobile marketing, is now Vice Chair of the MMA North America Board of Directors Executive Committee.
Alcatel-Lucent receives their board seat as part of the MMA Premier Membership program while Isobar joins as an honorary member. Both join the recently named BestBuy, Polo Ralph Lauren and OMD Ignition as board members for the 2009-2010 term. The new board appointments are:
In addition, Vice Chair of the MMA North America Board of Directors Executive Committee Jack Philbin brings years of MMA experience with him:
“Lisa, Gene and Jack have distinguished themselves as leaders and innovators in mobile marketing, making them a natural fit for leadership roles in the MMA,” said Michael Becker, managing director of North America for MMA. “I look forward to working with them to keep the MMA at the forefront of the mobile marketing revolution in North America.”
"My responsibility in leading a mobile marketing strategy that bridges the relationship gaps between advertisers, mobile operators and consumers, has made me sensitive to the requirements of different stakeholders, particularly consumers, and the need for mobile marketing approaches that are effective and empowering," notes Lisa Ciangiulli, Director of Marketing, Alcatel-Lucent Global Advertising Solutions. "By working together, we can improve how we harness consumers' permission and preferences to deliver marketing messages they genuinely appreciate, thus providing benefit to us all."
“Speaking on behalf of everyone at Isobar, we are delighted to be included in this outstanding leadership group that is doing so much to help chart the future of marketing in the mobile channel,” said Keenan. “At Isobar, we are passionate about helping brands explore new technologies as a way to create opportunities for engagement with an increasingly mobile consumer audience. We look forward to contributing to this important dialog and sharing the insights and experience from Isobar’s community of mobile experts and leading brands.”
“Being elected to vice chair of the MMA North America Board of Directors Executive Committee is a great opportunity to continue to engage and collaborate with the leaders in mobile marketing,” said Philbin. “Mobile is at the forefront of a revolution in marketing that reaches consumers in an immediate, relevant and meaningful way. I’m honored work with the other MMA members to help shape the future of this quickly evolving marketplace.”
In February 2010, the MMA restructured to create a global organization operating within four regions: Asia-Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and North America (NA). This reorganization better enables the MMA to address each region’s unique needs, issues and opportunities while growing its global membership, which currently includes more than 700 companies and other organizations worldwide.
The MMA’s current North American Board of Directors is:
North American Executive Committee
North America Board of Directors
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit http://www.mmaglobal.com/.
FOR MORE INFORMATION:
Valerie Christopherson or Kate Mossbarger
Global Results Comm. (GRC)
P: +1 949 608 0276
E: [email protected]
E: [email protected]